Are you looking to grow your business and boost profits? With close to 500K businesses and an estimated addressable market of $21B globally, mid-size customers offer partners a lucrative selling opportunity.
I recently presented at the Alexander Group’s Chief Executive Forum, an event for Global 2000 leaders that explores sales-related topics and innovative solutions. After the event, I sat down with Alexander Group Senior Vice President Gary Tubridy to discuss how Cisco is engaging with our partners to do more. In particular, we discussed how we are enabling our partners to sell into the Mid-Market with Partner Led, the go-to-market model that empowers and rewards Cisco partners to lead sales with midsized and small customers.
Watch the full interview or read on to get the highlights.
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Tags: alexander group, andrew sage, Cisco, cisco partner plus, gary tubridy, mid-market, smb
As part of the comprehensive desktop virtualization portfolio, Cisco is providing a solution for the small and medium business customers, typically up to 500 desktops environment. The Cisco Solution for Citrix VDI-in-a-Box offers a simple and affordable desktop virtualization solution combining the benefits of Cisco UCS C-Series Rack servers with Citrix VDI-in-a-Box software.
SMB businesses account for more than 70% of the PC install base and significant proportion of these are potential candidates for desktop virtualization. Many of the SMB environments have uniform workload, defined workload characteristics and nominal application requirements.
The Cisco Solution for Citrix VDI-in-a-Box integrates connection brokering, load balancing, desktop provisioning, HA, and management functions in a single software appliance that runs on Cisco UCS C260 M2 server – this server is based on Intel Xeon processors and provide expanded memory configurations for the most demanding VDI workloads.
There are 2 defined solutions – Balanced Configuration targeting 60 to 70 users and Performance Configuration targeting 140 to 150 users per server node. Customers can scale either of these solutions by adding servers in a grid or cluster fashion. Cisco provides simplified single SKU ordering process for the Balanced and Performance configurations.
This solution is apt for small service firms, healthcare institutions, educational institutions, state and local government organizations.
For more details on the solution, please refer to the Solutions Brief and for Cisco desktop virtualization offerings please visit http://www.cisco.com/go/vdi
Tags: Cisco UCS, Citrix VDI-in-a-Box, desktop virtualization, smb, UCS, vdi, virtualization
Throughout the recent years we have seen an uptake in a new group of SMB’s – the “Progressive SMB,” organizations that are increasingly encroaching on the territory of their larger competitors. But what makes a SMB progressive?
Check out the infographic below to see what you can learn from progressive SMBs, including how they are going against the grain and investing heavily in technology to improve collaboration, productivity and long-term business bottom line results.
Do you consider yourself a progressive SMB? If so, we would love to hear how you are investing in IT to gain a competitive edge.
Tags: cloud, Cloud Computing, collaborate, infographic, mobile, smb, social media, workforce
By Peter Ford, Director, IBSG Service Provider
Service providers in developing countries have the potential to kick-start economic growth by helping small and medium-sized businesses (SMBs) take advantage of information and communications technology (ICT), especially cloud services. The “greenfield” nature of ICT in many emerging economies creates the opportunity to “leapfrog” to cloud computing.
For some time, governments have recognized the role of broadband in supporting economic development. The World Bank states that for every 10 percent of broadband penetration in a developing economy, there is typically a 1.38 percent increase in GDP.
Each year, there have been tangible improvements in broadband networks across emerging markets. However, in Read More »
Tags: #economic growth, brazil, broadband penetration, China, Cisco, cloud, digital divide, economic development, emerging countries, France, IBSG, india, mexico, Russia, Service Provider, smb, SP, United Kingdom, united states
Social media has become so ingrained in our culture these days that much of the time, we’re not even aware of it as anything “other.” But for some, it’s way more than just a recreational outlet. It turns out that small businesses that are using social media are seeing the biggest gains, according to the 2011 Social Media Marketing Industry Report: from new partnerships to qualified leads to improved sales to reduced marketing costs.
Gartner’s Anthony Bradley defines social media this way: “At its foundation, social media is a set of technologies and channels targeted at forming and enabling a potentially massive community of participants to productively collaborate. IT tools to support collaboration have existed for decades. But social-media technologies, such as social networking, wikis and blogs, enable collaboration on a much grander scale and support tapping the power of the collective in ways previously unachievable.”
One company that’s doing exactly that is FanAxcess.com, an Oakland, California-based start up that aims to match up-and-coming musicians with potential brand sponsors, while also creating a simpler and more cost-effective pathway for advertisers to reach target markets.
Brands are always seeking fresh ways to differentiate—and personify—themselves with standout spokespersons. But, that can be tough when there’s always the same pool of big fish to choose from. “We provide a forum for artists to create very specific profiles that give insight into who they—and their fan bases—are. So, if you’re an advertiser, you can search artists by audience (based on their social media fans across sites or, their average number of live fans), by genre, by eco-friendliness (or other indicators), and by upcoming tours and promotions,” explains Suzanne Mino Koga, co-founder, artist manager and music marketing consultant. This creates a dynamic library for advertisers to source from, to find just the right match in terms of brand feel/aspirations and audience it wishes to target. “And along the way, musical artists can tap into new potential revenue streams and raise their visibility,” adds Koga.
For other businesses that use social media such as Yelp, Facebook or Twitter as a way to market and build community with their customers, there’s something else to think about: the caliber of the type of customers you attract when you engage in social media. These folks are more digitally connected. And that means they can be a powerful form of advertising on your behalf. So when your customers come to your place of business, you need to provide guest wireless access to let them be your spokespersons and to keep them coming back.
Consistently monitoring social media activity is also critical. In fact, according to Indaba, 66% of businesses were using or were planning to use Social media monitoring for their business. Remember to watch out for potential security issues, as pointed out in a recent Cisco Small Business blog: As the line between personal and professional blurs, employees who might monitor or update your accounts could unknowingly introduce malware picked up from their own personal accounts.
Just as a Swiss Army knife can be a great productivity tool, so can social media—with care and clarity around how you want to use it, you can expand your community of customers and partners. Not only that, you can sharpen your results: If customers can be more productive interacting with your brand—and amplifying their experiences—you’ve carved out a really great success story.
If you’re going to be in Houston next week, be sure to register for The Small Business Tour: Time to Thrive, on June 7. Cisco executive Lief Koepsel will talk about how small businesses can use social media—as well as cloud and mobility—to reach new levels of productivity and success.
Tags: small business, smb, social media, social networking