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Cisco Evolved Programmable Network: Virtualized Services in an EPN World

June 27, 2014 at 12:21 pm PST

nehibBy Greg Nehib, Senior Marketing Manager, Cisco

Part 2 – Virtualized Services in an EPN World?

In part one of this series Gina covered the basic definition of an Evolved Programmable Network or EPN and its linkage to the Cisco Evolved Services Platform (ESP).   Figure 1 offers a quick visual recap.

Figure 1:  Cisco’s Open Network Strategy

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And here’s a link to part one of this blog series if you need to play catch up.

In this segment we Read More »

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Cisco: Multi-DRM (Digital Rights Management) Done Right

Content protection technology used to be selected by the video service provider, and was typically based on a controlled proprietary solution. That is no longer the case.

Consumers today enjoy all kinds of content on a myriad of devices. No longer are viewers tied to the living room — they can enjoy content on tablets, gaming consoles, mobile devices, and new technologies emerging every day.

All of this content is protected by several different Digital Rights Management (DRM) systems, which control the access to copyrighted material.

Different types of content and devices may require building and maintaining unique DRM solutions comprised of encrypting systems and specific DRM schemes.

In the future there Read More »

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Addressable ads – getting them right the first (and second) time

A generation ago, part of the TV viewing experience was an unstated compact that in exchange for content, viewers would be subject to a certain amount of advertising. These ads may or may not have been relevant, but viewers nonetheless sat through them – what choice did they have? These days, service providers have moved far beyond merely hoping an ad lobbed at a specific demographic hits its target. Now we have all sorts of info about viewers to make sure they’re seeing the ads we want them to see. But just as we worked that out, the way we watched TV started to change. Yes, now TV is on many devices, but that’s not the only change. Binge-watching of entire seasons long after the show’s original airing, has changed how ads can be integrated into non-linear content. The second-screen phenomenon and the shrinking attention span of the TV viewer have created an environment where a message must hit its mark immediately, with no margin for error. To keep ads fresh, to keep wandering eyes watching ads and to keep content monetized, service providers and advertisers need to find their footing in this new world.

The beauty of the Advertising Management solution is that it Read More »

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Cisco & Telecom New Zealand Test Cisco EPC with LTE-A Category 6

To think that the number of connected devices will grow to possibly 10 billion by 2018 with some forecasts as high as 40 billion connected devices by 2020, that is mindboggling. That means that there will be about 10 connected devices for every man, woman and child on the planet.

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While most of the connected devices will only send a few characters and then go silent, people like you and I who own the mobile devices (smartphones, tablets, wearable devices) the need for speed is still very much a requirement.

The Test

So recently Telecom New Zealand performed a series of networking tests with Cisco leveraging LTE-A or LTE-Advanced. As a key LTE-A technology, carrier aggregation allows for full utilization of operators’ spectrum resources, empowering them to provide faster mobile broadband experiences including video conferencing, high-definition content transmission, high-speed video downloads, social networking and more.

2The testing Read More »

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Create Your Future Network Today with Cisco Quantum

maywongWritten By Maywun Wong, Service Provider Mobility Marketing Manager

Imagine you are at the airport, waiting for to come home after a long trip.  You take out your phone to call your friend, and you immediately are alerted to a roaming offer that feels perfect for what you need.  Therefore, you select it and continue your phone call.  The woman next to you is watching a movie, and her phone has automatically been seamlessly offloaded from cellular to Wi-Fi to give her the best viewing experience.

Both of you are on the same network, but you have different experiences.   Because you each have unique needs, the network adapts to you, not the other way around to provide everyone with the best possible individual experience.

Your unique, personalized experience enables Read More »

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