Cisco Blogs


Cisco Blog > SP360: Service Provider

Next Generation Mobile Monetization

As I described in my previous blog How the Mobile Industry Will Make Money in the Future, the history of the mobile industry has involved huge and successful waves of revenue growth.  Lucrative revenues from the first wave of voice and the second messaging wave have crested and are now in decline.  Mobile data access has taken up much of the shortfall, comprising well over one-half of the total revenue of most MNOs.  However, the crest of this third growth wave is visible on the horizon as critical industry disruptors begin to shape a new mobile world.

The question for mobile operators everywhere is, what is this fourth, or next, wave of mobile growth?

Unfortunately there is no obvious tsunami-size fourth monetization wave cresting on the horizon for mobile operators. Unlike the preceding three waves, there will be no gold rush created by a single killer app, such as voice, messaging, or data. A lot of gold still remains in the mobile business, but it is going to come from multiple sources and require some sophisticated mining techniques.

Cisco believes that there are four key strategic thrusts, or monetization areas, for operators to create new value from their mobile business.

1

1. Cost Optimization Read More »

Tags: , , , , ,

Join Cisco at the Light Reading Big Telecom Event in Chicago

June 13, 2014 at 12:19 pm PST

dawoodWritten by Sultan Dawood, Marketing Manager

As SDN and NFV continue to be top of mind technologies for service providers, Light Reading is launching its first Big Telecom Event focused on bridging the gap in the telecom industry between technology know how and business acumen. In partnership with the Open Networking Forum (ONF), this event will comprises a conference with show floor demonstrations of networking technologies and applications that deliver real insight and tangible value to attendees. The BIG Telecom Event (BTE) will be a single big-tent event that aggregates all the hottest areas across our industry – including SDN/NFV and the carrier cloud, Ethernet, telco data centers, service orchestration, packet-optical transport, mobile backhaul, mobile network security, 4G/small cells, service provider IT, content management, and business services.

The event will be held in Chicago next week, June 17-18, 2014. Cisco will be Read More »

Tags: , , , , , , , , , , , ,

NTT Docomo Virtualizing the Mobile Packet Core with Cisco

1Did you know in Japan, 90% of mobile phones are waterproof because youngsters use them even in the shower?

Did you know that Japan consists of over 6,800 islands?

Did you know Japan suffers 1,500 earthquakes every year.

In Japan Mobile data traffic grew 92% in 2012 and 66% from 3Q 2012 to 3Q 2013, according to Japan’s Ministry of Internal Affairs and Communications.

According to the GSMA estimates for Machine-To-Machine (M2M), ten countries account for 70% of all M2M connections as of year-end 2013, comprising China, the US, Japan, Brazil, France, Italy, the UK, Russia, Germany and South Africa.

So what is the problem? Well as you can see the people of Japan will take and use their mobile devices anywhere and at any time. The country is geographically dispersed, and earthquakes occur all of the time (mostly very small). All along the amount of mobile traffic is growing at an astounding rate with no signs of slowing down, with the M2M industry just beginning. So what is an operator like NTT Docomo supposed to do?

What’s the solution? NTT Docomo has Read More »

Tags: , , , , , , , , , , , , , ,

Summary: Fast IT Workshop #3- What Fast IT Means for Service Providers

As business leaders navigate an increasingly complex world of connections, they need IT to provide a programmable infrastructure that can dynamically respond to their needs. This four-part blog series explores how responsive infrastructure helps IT leaders succeed. The first post in this series, by Colin Kincaid, discusses how Fast IT, a new model of IT, offers a broader focus of next-generation infrastructure. The second post in this series by Jim Grubb highlights what IT leaders can do now to adopt a roadmap to Fast IT. Today’s post will discuss how service providers specifically stand to benefit from a Fast IT strategy specific to their needs.

Cisco_Fast-It-Workshop-Service-Providers

To thrive in a constantly changing environment, Read More »

Tags: , , , , , , ,

Fast IT Workshop #3 – What Fast IT Means for Service Providers

As business leaders navigate an increasingly complex world of connections, they need IT to provide a programmable infrastructure that can dynamically respond to their needs. This four-part blog series explores how responsive infrastructure helps IT leaders succeed. Today’s post discusses how service providers specifically stand to benefit from a Fast IT strategy specific to their needs.

To read the first post in this series by Colin Kincaid which introduces Fast IT, a new model for IT, click here. To read the second post in this series by Jim Grubb which discusses a roadmap to adopt a Fast IT model, click here. To read the fourth and final post in this series by Jeff Reed which explores how a Fast IT model can mitigate infrastructure challenges, click here.

Over the course of this blog series, we’ve discussed how the Fast IT model can empower businesses to take advantage of new connections and prepare for the future. Along with businesses, service providers (SPs) can embrace innovation in IT models as a key driver to business agility and transformation.

To thrive in a constantly changing environment, SPs need to embrace an architecture that enables them to transform their business… essentially to bring the best of their network capabilities and blend them with those from a web company to effectively become a Fast SP.  To achieve this, architecture is built from both physical and virtual infrastructure designed to be faster and more flexible.   Ultimately, an architecture that can move quickly and respond to real-time demands will give providers the ability to acquire, analyze, and act on the influx of data and connections created by the growing Internet of Everything (IoE) – and ultimately offer improved services for their end-customers. With Cisco’s announcement earlier this year around the Evolved Services Platform, Service Providers now have advanced means to enable providers to deploy new services to businesses and consumers alike.

Read More »

Tags: , , , , , , , ,