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Todd McCrum

Vice President

Service Provider Marketing

Todd McCrum is a Cisco technology and marketing leader supporting Service Provider growth strategies globally. His deep technology, market and business experience spans more than 25 years working with customers and Cisco teams in the Americas, Europe, Asia Pacific, Middle East, and Africa. Todd has a strong background in business unit leadership, product management, finance, business development, sales operations and marketing, and has launched many successful platforms including the market-leading GainMaker HFC portfolio and the industry-first CCAP cable router, cBR8. He earned his MBA from Rutgers University and has dual undergraduate degrees in Economics and Computer Science.

Articles

February 7, 2022

SP360: SERVICE PROVIDER

The Push to Monetize 5G is On

4 min read

Communication Service Providers (CSPs) want to take advantage of the huge opportunity 5G offers, but they're struggling because it doesn't necessarily fit into the traditional way of thinking. We're working with CSPs to think outside the box to effectively monetize this new opportunity.