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Stay Ahead of Internet of Things (IoT) Traffic Demands and Maintain Your Competitive Advantage

davacostBy David Acosta, Technical Marketing Engineer

Our service provider customers like you are trying to simultaneously keep pace with the surging network traffic in today’s Internet of Things (IoT) era while providing consistently high quality of experience and introduce new services quickly for a competitive advantage.

New technologies like Voice over LTE and the need to connect the expected 37 billion devices like cars, trains, building sensors, and “wearable devices” by 2020 means that data must be treated differently than it has been historically.  At the same time, your consumers are expecting the same quality of experience whether they connect to th Read More »

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Telstra Building the Foundation for Premium Cloud Services

Internet traffic in Australia is set to grow 3-fold from 2013 to 2017 according to the latest data from Cisco’s Visual Networking Index (VNI). However, if we “look behind the curtain” there is more to this story beyond just greater bandwidth demand as both consumers and enterprises are increasingly adopting cloud-based services. This move to the cloud provides a new opportunity for traditional service providers since they can uniquely combine network infrastructure and data center capacity to deliver premium cloud services with an SLA guarantee. Australia’s leading telecommunications and information services company, Telstra, has established itself as a trusted provider of cloud services, such as collaboration and management applications, to customers. They’re achieving this with a new architectural approach that enables a next generation Internet experience combining networks, data centers and applications together while ensuring resiliency, low-latency performance, and programmability.

Telstra recently announced Read More »

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Cisco Evolved Programmable Network: Virtualized Services in an EPN World

June 27, 2014 at 12:21 pm PST

nehibBy Greg Nehib, Senior Marketing Manager, Cisco

Part 2 – Virtualized Services in an EPN World?

In part one of this series Gina covered the basic definition of an Evolved Programmable Network or EPN and its linkage to the Cisco Evolved Services Platform (ESP).   Figure 1 offers a quick visual recap.

Figure 1:  Cisco’s Open Network Strategy

1

And here’s a link to part one of this blog series if you need to play catch up.

In this segment we Read More »

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Cisco: Multi-DRM (Digital Rights Management) Done Right

Content protection technology used to be selected by the video service provider, and was typically based on a controlled proprietary solution. That is no longer the case.

Consumers today enjoy all kinds of content on a myriad of devices. No longer are viewers tied to the living room — they can enjoy content on tablets, gaming consoles, mobile devices, and new technologies emerging every day.

All of this content is protected by several different Digital Rights Management (DRM) systems, which control the access to copyrighted material.

Different types of content and devices may require building and maintaining unique DRM solutions comprised of encrypting systems and specific DRM schemes.

In the future there Read More »

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Addressable ads – getting them right the first (and second) time

A generation ago, part of the TV viewing experience was an unstated compact that in exchange for content, viewers would be subject to a certain amount of advertising. These ads may or may not have been relevant, but viewers nonetheless sat through them – what choice did they have? These days, service providers have moved far beyond merely hoping an ad lobbed at a specific demographic hits its target. Now we have all sorts of info about viewers to make sure they’re seeing the ads we want them to see. But just as we worked that out, the way we watched TV started to change. Yes, now TV is on many devices, but that’s not the only change. Binge-watching of entire seasons long after the show’s original airing, has changed how ads can be integrated into non-linear content. The second-screen phenomenon and the shrinking attention span of the TV viewer have created an environment where a message must hit its mark immediately, with no margin for error. To keep ads fresh, to keep wandering eyes watching ads and to keep content monetized, service providers and advertisers need to find their footing in this new world.

The beauty of the Advertising Management solution is that it Read More »

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