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Cisco Small Business Named a Top 100 Champion in the 2014 Small Business Influencer Awards

September 29, 2014 at 4:23 pm PST

Hello!

We are so excited that for the second year in a row, Cisco Small Business has been chosen as a Top 100 Small Business Influencer.

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Ved Sharma, Dir/GM, Cisco SMB Services states, “I could not be prouder of our teams whose combined efforts continue to make Cisco Small Business products and services an industry-leading preference for our customers. Our focus on reaching the Small Business community via Facebook, Twitter and other social media avenues helps us to engage with and communicate to small and mid-sized companies. ”

The Small Business Influencer Awards are presented to those who are influential to small businesses in North America, through the products, services, knowledge, information or support they provide to the small business market.

The Champions are selected by a panel of judges steeped in the small business market, based on the following criteria;

  • advocating on behalf of small businesses,
  • providing products or services that address the unique challenges faced by small businesses,
  • revolutionizing how small businesses do business or how they solve business challenges,
  • helping small businesses grow,
  • or otherwise impacting small businesses in a significant way.

Says Anita Campbell, CEO of Small Business Trends and one of the co-founders of the Awards, “Influencers are those who play crucial roles in the small business ecosystem, but who often are in the background. The Top 100 Champions have distinguished themselves in some way. Check out the Cisco Award. The Small Business Influencer Awards enable the small business community to nominate and show their support for those that influence and support them.

Read more about the Cisco Small Business portfolio: http://www.cisco.com/cisco/web/solutions/small_business/index.html

Read more about Cisco Small Business Services www.cisco.com/go/smbservices

Read and participate in the  Cisco Small Business blog http://blogs.cisco.com/smallbusiness/

Thank you everyone for helping make us a Top 100 Small Business Influencer!

Cindy

 

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Advocacy: Your Brand’s Ultimate Best Friend

September 17, 2012 at 8:55 am PST

Advocacy is a term we have been hearing more often in the recent years. It’s not a new term but one that has been reinvigorated in the context of the online world. Social media is playing an increasing role in the purchase cycle, resulting in more focus on post-purchase engagement on the web.

The Customer Journey Has Evolved:

The post-purchase phase is a key component in building brand loyalty and advocacy. I have borrowed the following graphic to show the evolution of the online customer journey: Read More »

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