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Cisco Sponsors DoGooder Awards to Recognize Videos that Inspire Social Change

March 5, 2013 at 7:00 am PST

Today, many people and organizations use video to create real impact for social causes.

Meanwhile, the prevalence of video in our everyday lives is growing by the minute. A February 2013 report by Cisco indicates that video accounted for more than half of all mobile traffic for the first time in 2012. It is expected to account for two-thirds by 2017.

We are holding the potential to change the world in the palms of our hands.

To recognize those who are taking advantage of the power video has to multiply impact on people, communities, and the planet, Cisco Corporate Social Responsibility (CSR) is supporting the 2013 DoGooder Video Awards.

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Social Innovation Summit: Where Business Innovation Meets Social Transformation

December 3, 2012 at 5:15 am PST

The Social Innovation Summit takes place this week on December 4 and 5 in Mountain View, California. This annual gathering brings together corporate, investment, government, and nonprofit leaders to explore the strategies and business innovations that are generating social transformation.

At Cisco, we apply the same technology, expertise, and partnerships we use to help our customers to also help transform lives, communities, and the planet. Through the collective power of human and technology networks, we believe we can multiply our impact on some of the world’s most pressing problems — while strengthening our business.

This “shared value” approach is reflected in the Social Innovation Summit, where other corporations, nonprofits, investors, and government agencies will describe how business innovations and creativity are enabling social transformation.

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Social Media in Corporate Social Responsibility (CSR)

February 13, 2012 at 6:00 am PST

This post was authored by my colleague Jessica Kelly (@JessGoddesse)

If you’re wondering why social media should be an key  part of your communications strategy, just note these current statistics demonstrating the ubiquity of the medium:

  • Facebook now boasts more than 800 million active users worldwide, and more than half of these log on to the network on any given day.
  • Twitter too is no slouch (and growing), with 200 million registered users, one quarter of whom tweet daily.

Want more justifying numbers? A recent infographic on MediaBistro lists more compelling stats―like, say, the fact that 56% of consumers are likely to recommend a brand to a friend after becoming a fan on Facebook, and 20% of marketers have closed sales using Twitter.

Given that social media networks are timely (if not immediate) communications platforms that are interactive, and therefore― if used correctly (that is, authentically)―engaging, their success in marketing should come as no surprise. Read More »

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