By Paul Claussen, Director, Product Management, Cloud Applications, Cisco Service Provider Video Software and Solutions
If there’s one constant, in the need to compete more effectively against the growing roster of over-the-top (OTT) video providers, it is the need to move services and products to the consumer marketplace more quickly.
Think about it: Every provider of an over-the-top service, video or otherwise, grew up on broadband. Even their “legacy” components were born, originally, on Internet Protocol. Netflix, Amazon/Love Film, iTunes, Break Media — all of them are, in essence, broadband natives. Read More »
One critical factor to stay ahead in today’s dynamic and competitive video market is the agility to deploy new services and hardware fast.
But what do service providers really need in order to be agile?
An open client software is a great start. It provides a core software base so service providers can focus on innovating rather than handling fundamental software components. It is continually enhanced by the developer community and easy to integrate with hardware and software components from third-parties or the open software community.
A fine example of open software for video CPE is the RDK (Reference Design Kit). Originally begun by Comcast two years ago, RDK is evolving into a standardized open software base for the industry. It is enjoying growing support from a broad community of Service Providers, SoC, OEMs, software vendors, and system integrators. It provides a shared set of software components for QAM, IP, and hybrid devices. And it has a modular, layered architecture for easy hardware and software updates.
As an open software that enables agility, RDK ticks all the right boxes.
But to realize that agility—that is, to actually bring new services and platforms to market at a rapid pace with success—service providers need a partnerwith the right expertise, resources, and software components
Simon Parnall of Cisco’s Service Provider Video Technology Group demonstrates what TV experiences could be like in the coming years. “One of our visions for content is that we need to break away from the 16 by 9 frame that we’ve grown used to throughout our lives,” he said.
At IBC 2012, Nick Thexton, CTO of Cisco’s Service Provider Video Technology Group, shares some his thoughts on the synergies taking place within his new organization and offers a glimpse into the future of television.
Roland Klemann believes one thing, when it comes to service providers and consumer experience: Something has to change. As today’s consumers look for new experiences, across multiple locations, screens, and sources, the service providers who deliver those very signals need to step up their game.
It starts with knowing what consumers want. In his 60 minute business briefing at this week’s IBC Show (Monday, Sept. 12, noon-1pm Pacific Time, IBC 2011 Connected World (Hall 13), Rooms G102-G103) Roland will discuss the results of recently concluded consumer research about cloud-based services, like remote storage and personalization, and pull from our “Future of Television” research, which highlights the predictions of 50 television experts. Read More »