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Clouds are Rolling into the Hotel Industry

Hospitality 3The hotel industry has traditionally managed IT applications and network infrastructure locally on property, which led to higher costs associated with having local resources on premises.  But now, many hotels have realized a need for greater operational efficiency and an ability to meet guests’ Wi-Fi needs. A virtual server seems to be the solution.

According to Gartner Inc., approximately 60 percent of servers will be virtualized by 2014, up from 12 percent in 2008.  Clearly, we are starting to see large businesses across multiple industries realize the benefits of virtualizing their server workload.  For example, one benefit is that IT executives are able to cut down the costs of storing data through physical hardware, which is both a costly and inefficient method. Without physical hardware, an on-site IT staff is no longer necessary which also reduces operational costs. Additionally, offloading information to the cloud helps free up bandwidth for guests and customers alike to utilize – a benefit very helpful to hoteliers that put the guest experience first. Read More »

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The Next Big Innovation Cycle for Hoteliers

Remember the time when we were trying to figure out exactly what the Internet was? Web pages and dot coms didn’t make complete sense. Wow, how times have changed. Today, our world revolves around the Internet. Most of us connect every day. And now, we are doing more than just connecting.

Our team recently joined other industry experts at HITEC 2013, the world’s largest hospitality technology show. Hot topics discussed at the show included the next generation guest, including BYOC (bring your own content), social media, Wi-Fi services, data security, mobility and more. But one topic stood out among the others – the next big innovation cycle for hoteliers.

So what is the next big innovation cycle for hoteliers?

The one thing about innovation in hotels that stands out to me right now is that it’s almost a constant two-way dialogue between the hotel and guest. When we leverage the network beyond just connecting to the Internet, the possibilities are nearly endless.  This two-way dialogue creates an opportunity to better serve customer needs. And if we pay attention to guests’ dialogue and understand their daily physical and digital habits and desires, there is no more assuming what those needs are. By constantly gathering data to determine future needs, we can create a system that not only is a solution, but can help determine solutions for the future. Read More »

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Cisco’s Connected Mobile Experiences at Cisco Live Orlando 2013

Orlando 2013 being Cisco Live’s largest event yet with over 20000 delegates was where CMX was shown to be a very key part of Cisco’s strategic business solutions offering and was shown right throughout the show from Key note addresses to booth demos, to focussed presentations to whisper suites even to deep customer on to one discussions.

Cisco Chairman & CEO, John Chambers in his keynote address to all the assembled delegates both live and via video link, where he outlined the the vision for tomorrow  by exploring new opportunities and the amazing things that can happen when you connect the previously unconnected, demo’ed the key component that CMX plays in delivering enormous insights and business value to the retail industry.

keynote 1

Taking things a little deeper and more specific in the Hospitality Industry, SVP Enterprise Networking Group, Rob Soderbery in his Keynote, demonstrated a very compelling scenario using CMX to deliver incredible guest experience in a hotel. He showed how CMX can recognize the customer on arrival, wake up the hotel app, offer virtual concierge services, enable automatic checkin, navigation to the room, keyless entry and highly targeted offers. Read More »

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Swan & Dolphin Resort Showcases Connected Mobile Experiences at Cisco Live!

As part of Cisco Live! last week, Cisco hosted a Connected Mobile Experiences Dinner last night with senior executives of some of our customers and partners in  Shula’s Steak house at the Walt Disney Swan and Dolphin Resort in Orlando. One of the key points of the night was the presentation by Chet Patel, Director of IT at the Swan and Dolphin.

Chet discussed how Cisco’s Connected Mobile Experiences (CMX) solution has been deployed at the resort and the insights and benefits they are starting to derive already. The resorts executive business management are starting to get heavily engaged with the project and understanding the value that CMX can contribute.

cmx dinner Read More »

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Live from HITEC – BYOC and the Future of In-Room Technology

We’ve had a great time at HITEC so far!  One of the common themes we’ve seen throughout the conference is the importance of an end-to-end connected hotel and the emergence of BYOC.  What’s BYOC?  It’s the result of BYOD.

Today, one quarter of mobile users own more than one mobile device, with an expectation of being constantly connected.  And with their own devices, they bring their own content (BYOC).  In the past few years, as mobile devices and content have flooded the market, hotels have seen revenues from content services such as pay-per-view drop significantly, as guests connect to their own content instead. Whether it’s already downloaded or streaming through Netflix, they want to be able to easily access their content when they want it.

Embracing BYOC

Make it easy for guests to BYOC and enjoy their own content to enhance the guest experience. This is an opportunity to create a new revenue stream with tiered access to wifi.  By offering basic, low bandwidth wifi for free and streaming, high bandwidth wifi for a premium (or as a perk for elite members), hotels can provide guests the option to easily access their own content while creating a revenue source.  In some cases, the model for BYOC is already there, it just needs to be presented to the guest in a different way: Do you want to just check your email and social sites?  Or do you want to stream videos on Hulu? Read More »

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