Today, we released Cisco’s 2011 Corporate Social Responsibility Report. It’s our seventh and it covers our CSR efforts in the areas of governance and ethics, value chain, our people, society, and the environment.
Since the founding of our longest-running CSR program, the Cisco Networking Academy in 1997, our efforts have been authentically grown from the inside out with enthusiastic support from our employees. We believe technology is a powerful tool that can not only help our customers thrive, but bring people together to transform lives, build communities and preserve the environment.
Before you stifle a yawn, consider this: Sound records and information management means that employees up and down the corporate ladder follow consistent policies and procedures. This translates into strict compliance with laws and regulations and contributes to overall organizational success. And it gives shareholders, customers, regulators, and employees confidence. Read More »
In the midst of the debt crisis here in Washington, D.C., the nation teetered toward default, but eventually came to a compromise to avert that outcome. A recent article in The New Yorker likened the situation to “. . . members of an ordinance-disposal unit arguing about how to defuse a large ticking bomb.” Our nation faces a large—and growing—long-term fiscal imbalance driven by an aging population, which will dramatically increase healthcare and retirement costs.
The nation certainly faces other challenges: the continuing war on terror, increasing economic competition from emerging world powers like China and India, rising energy costs, environmental concerns, and other new and unknown problems and threats. Any one of these issues would provide a large enough agenda for a president and Congress. Their convergence creates an atmosphere of unparalleled complication for government management.
Overcoming these obstacles will require a “changed” government, a 21st-century government transformed to operate on demand. Read More »
The advent of social media platforms is continually transforming the way organizations interact with customers, build brands, and engage with the world. While certain organizations have eagerly participated in social media as a means to garner long-term marketing benefits, other organizations are hesitant to address employee interaction in the new interconnected world of social media. However, simply looking the other way is no longer a viable option. The statistics are staggering and can’t be ignored: Facebook with over 500 million users, Twitter with nearly 200 million registered accounts, and LinkedIn with 100 million users.
This is a primer on how to help your organization defend itself by identifying the potential risks associated with employee use of social media, providing recommendations on how to mitigate those risks, and sharing Cisco’s approach.
In early May we published our “Cisco Social Media Policy” for our employees to read, acknowledge and if applicable inculcate into their daily regime as employees of Cisco. An internal Governance Board created this document to empower the employee’s engagement rather than harness as the employee traversed through the social media and social network landscape. Does it answer all the questions imaginable, no, it does, however, provide the necessary guidance to allow any employee to navigate and escalate any questions which may arise during the many daily social media journeys.
Many ask, what’s inside a Cisco social media policy document and why do you have one? As stated above, the guide is there to help employees navigate social networks, as the employee engages the many audiences present within these social networks.
At Cisco we are a community that embraces transparency, authenticity and openness. We encourage our employees to be a part of social networks, both internal to Cisco, as well as, external to Cisco. Our employees may use social networking sites while at work to conduct business. Cisco does not block access to social networking sites – we believe in empowering the workforce and instilling trust in our employees to work responsibly.