Can there ever be enough discussion around “social media measurement”? While I joke as part of the opening of this post, it is a topic that we’ll continue to explore in upcoming #Ciscosmt activities. And as a follow up to my recent “Decoding Social Media Measurement” post, last Thursday Charlie Treadwell, Manager, Digital and Social Media Marketing at Cisco, shared his insights through the monthly #Ciscosmt Series Twitter chat. Below is a transcript of the interesting conversation as well as a few key takeaways.
Social Media Measurement #Ciscosmt Twitter Chat
I think this is a great start to the ongoing conversation we’ll explore further as we move forward. As it evolves, it provides more and more critical data points for business impact. I’m interested to hear how you are using social media measurement to benefit your business and also what types of metrics are most important to you.
- Social media measurement is a key element in showing business value…social media benefits are no longer taken at face value. Businesses must align metrics to overall goals and benchmark along the way.
- Metrics will vary from company to company based on individual goals. However, some basic types of data to measure includes: cost and/or support savings, revenue, influencers, share of voice, engagement, and crowdsourcing.
- Social media measurement can be implemented even on limited budgets. Use tools like Google Analytics, individual social channels, or other resources to gather data and make informed decisions.
Pilot and test social media strategies on an ongoing basis and create measurement benchmarks throughout the initiatives to ensure efforts are maximized.
- Quantity is an important part of the social media measurement equation. However, “quality” is an even more crucial element to consider. Take time to look deeper into the metrics to understand the types of engagement, influencers, or other data points that can be retrieved.
- Measurement can and should be implemented across the organization when it comes to social media. HR, sales, support, marketing, and other areas can benefit from strong measurement best practices.
October Twitter Chat
And mark your calendars for next month’s Let’s Chat! #Ciscosmt Twitter chat, taking place on Thursday, October 24th from 9-10 a.m. PT. More details will follow shortly on this blog and through the @CiscoSocial handle on Twitter. Stay tuned for more details by following the Cisco Digital and Social Blog and the #Ciscosmt hashtag!
Let’s Chat! #Ciscosmt Series: Engaging Employees in Social Media Twitter Chat Transcript
Cisco Social Media Training Program Opportunity:
If you have any questions or are interested in other types of social media training, check out our complimentary Cisco Social Media Training Program and follow the #ciscosmt hashtag. To request customized one-on-one team training sessions, email email@example.com.
Tags: B2B, B2C, Cisco, ciscosmt, education, Executive, information-sharing, learning, Listening, measurement, mentoring, metrics, monitoring, social, social learning, social media, social media strategies, social networking, training
It’s back-to-school time once again. Whether it is smartphones, tablets or laptops –devices and the classroom are more intertwined than ever before. Thanks to the growing connections in the Internet of Everything (IoE), it is now easier than ever to integrate the device into the classroom. With college costs on the rise, there is no question why many students, professors, and colleges, are turning to technology to increase access to resources.
The days of ‘my roommate ate my homework’ are coming to an end. Read More »
Tags: byod, connected classroom, edtech, education, Flipped Learning, Internet of Everything, IoE, MOOCs, online classes
To say the way students learn today has dramatically changed since I was in school would be an understatement. Not too long ago, technology played a limited role in education. Computers were not an active part of any discussion; it was a lab we went to for an hour a day. Now students are fortunate to have access to a variety of technologies that enrich teaching methods such as interactive smart boards, laptops and tablets, video technology and more. This has transformed the way educators engage with their classes and how students learn.
I think video collaboration technology specifically has had a profound impact on education. Today, teachers and school officials alike are utilizing video collaboration for many diverse uses such as advanced instruction, distance learning, virtual field trips and global student collaboration. Most recently, flipped learning has been receiving a considerable amount of attention and buzz for the powerful benefits it offers students and educators. Read More »
Tags: Cisco, collaboration, DentonISD, edtech, education, Flipped Learning, TelePresence, video
Earlier this year, Los Angeles Unified School District announced a $30 Million deal with Apple to distribute iPads to every single one of their estimated 650,000 students. This marks a milestone in public education as the first ever school district to deploy this kind of device to each and every student. Over the past several years there have been many pilots and test classes involving the oft-named ‘one to one’ approach to technology in the classroom; one device for each learner, however there has not been a rollout of this scale, anywhere.
How does this shape the future of education for LAUSD students, and more importantly, how does this reflect on the evolution of the classroom for the 21st century student? Read More »
Tags: #ciscochampion, connected classroom, education, guest blogger, Internet of Everything, IoE, iPad, lausd
Chalkboards. Textbooks. Stacks of papers and folders. All of these items can make anyone a little nostalgic and remind us of our time in primary and secondary school. While basic fundamentals remain the same, classrooms are evolving. The reason? The Internet.
This year’s back-to-school season has sparked many conversations around the future of the classroom. Most parents have seen the workforce and everyday life evolve as the Internet of Everything (IoE) begins to connect more people, places, data, and things. Yet questions about IoE in the classroom persist. That’s why in today’s “Ask the Futurist” post, I take a deeper look at how the IoE will impact the classroom of the future.
Today’s question comes from Rob Coote, a systems analyst for a public K-12 school district in Northern Alberta, Canada. Here’s his two-part question:
Question: “How do you envision the future of the ‘connected classroom’ and one-to-one learning in K-12 education? How do you see this impacting or changing the teacher’s role?”
Read More »
Tags: Cisco, education, forecast, innovation, Internet of Everything, internet of things, IoE, IoT, mobility, network, Tomorrow Starts Here