We’ve all been there, seen it, and even done it ourselves. We’re talking or texting on our phones while walking around the isles of our favorite store. Half the time people are in a venue they’re more fixated on what’s happening on their phone than what’s around them. What about those brick and mortars around us? How can they get our attention when our noses are in our devices?
The way people use their devices may never change, but the way in which businesses interact with their mobile phone loving customers can. Cisco’s Customer Mobile Experiences (CMX) solution provides businesses with the technology to leverage the mobile trend to their advantage by serving smartphone carrying visitors, guests, passengers, shoppers and students location-based services to get their attention.
Among these tools is a valuable set of API that can unlock location-based services, such as indoor navigation and push notifications to create a more personalized mobile experience. Read More »
Tags: App, application, business, cmx, connect, connected mobile experiences, customer, Detect, device, mobile, mobility, network, notification, personalize, phone, service, services, Smart phone, solution, st. olav, technology, topcoder, wayfinding, wi-fi, wifi, wireless, wlan
The highly anticipated Wireless Release 8.0 came out last week, and among the feature updates is a key set of enhancements and new modules for Cisco’s CMX solution that come with MSE 8.0. These updates were designed to build out the breadth of location services available to organizations, as well as improve the user experience for customers working with the CMX solution. These enhancements make five great reasons to upgrade to 8.0 today and test out these new tools and features in your Wi-Fi location deployment:
1. Presence Analytics
This new feature enables the use of a single access point (AP) to determine device presence and dwell time. It provides a simplified way to leverage Wi-Fi technology to Detect, Connect, and Engage your customers. Retail stores, hotels, conference facilities, shopping malls, schools, and even city centers can greatly benefit from Presence Analytics. Unleashing this tool can help customers understand the basic, yet powerful, knowledge of the number of visitors to their space, time spent by the visitors, and frequency of visits. It can even provide a more in-depth look into the movement patterns of their visitors, while within their space, giving an understanding of which areas are most attractive to their client base.
Presence Analytics is very simple to configure by naming the entry, selecting the access point, and setting threshold values. Best of all, the majority of CMX Analytics reports are available automatically. All this allows customers to start using CMX Analytics without having to make any changes to their existing network and get immediate value from it.
2. Enhancements to Guest Access
Those familiar with CMX Connect will know that there are two guest access solutions available to customers with Cisco CMX. The first, CMX Connect, provides organizations with a simple, secure way to provide guest Wi-Fi access. CMX Connect offers the option of custom splash pages using a zone-based captive portal.
In MSE 8.0, we have dramatically simplified how CMX Connect is configured. The administrator only needs to indicate information they’d like collected (such as, name and email), and the zones in which the template will be used. Read More »
Tags: 8.0, access point, analytic, analytics, AP, Cisco, client, cmx, Connected, connected mobile experiences, data, deployment, device, engine, enhancement, experience, feature, Guest, guest access, indoor, lbs, location, location based services, location-based, login, mobile, mobility, mse, organization, product, services, solution, technology, venue, wi-fi, wifi, wireless, wlan
Written By Lisa Garza, Cisco Service Provider Marketing, Mobility Solutions
Not many of us would expect to get free Wi-Fi when standing on the top of the mountain at a ski resort. Spark New Zealand (formerly Telecom New Zealand) provides just that to their customers who have come to expect quality of experience everywhere, anytime.
By deploying Cisco Service Provider Wi-Fi, Spark NZ has expanded wireless services to their customers from the Auckland city streets to the top of Coronet Peak, allowing their mobile customers to enjoy access to an additional network as they work and play. The Spark Ventures group works in start-up mode – moving quickly and putting the customer first to offer new services. Their innovation started by putting Wi-Fi in phone boxes on the street, and they proceeded to follow their customers as they grew the network footprint.
The carrier-grade Wi-Fi network is Read More »
Tags: connected mobile experiences, mobility, Service Provider, small cell, spark new zealand, telecom new zealand, wi-fi, wifi
Next week in Los Angeles, our team will be at HITEC 2014, the world’s largest hospitality technology show. This year, we are once again sponsoring the wireless network at the Los Angeles Convention Center, so wireless Internet connectivity at the show is free to attendees in the pre-convention areas. Our advanced Wi-Fi technologies and free Wi-Fi access will be offered in the exhibitor space and the Digital Den (conveniently located right outside the Exposition) and common areas of the event center. Every guest in attendance will experience the reliability and convenience of Cisco’s network in real-time.
Visit the Cisco Booth #1126
Today’s guests demand a consistent and personalized mobile experience. They expect to interact seamlessly via their own devices, wherever and whenever they choose. With Cisco Connected Mobile Experiences, you can engage guests with next-generation, location-based mobile services, plus capture the right analytics to drive efficiency and improve service.
Be sure to stop by and visit us at booth #1126 to learn more about our end-to-end Connected Hospitality solutions. Cisco subject matter experts will be ready to meet and discuss specific interests and challenges. Read More »
Tags: Connected, connected mobile experiences, hitec, hitech2014, hospitality, mobile app, wi-fi, wifi, wireless
I’m a huge advocate for flexible work practices including the ability to work from wherever and whenever you want, and think those who attempt to run businesses the ‘old fashioned’ way will fall behind if they fail to recognize the effects of mobility in both their workforce and their bottom lines.
The impact of mobility became clear to us when we discovered that space utilization of our own 22.5Mft2 global property was just at 50 percent. And it’s not just happening at Cisco. According to a CoreNet study, nearly 60 percent of a company’s desks are vacant at any given time and the growing mobility trend is a major reason why. Taking all of this into consideration, I think the question that corporate real estate and facilities leaders need to focus on is, “why aren’t we working with IT leaders to build the workplace of the future?”
Mobility and the Changing Landscape
Most employees can now work from anywhere on any device and have access to most content. We’re seeing this “wherever you are is your office” trend actually increases productivity and I would even argue that employees who don’t commute actually work more hours on company business. With mobility and bring your own device (BYOD) taking such a strong hold within the workplace, data collection has been accelerating at an exponential rate – so much so that by 2018, Read More »
Tags: Cisco, CiscoMobility, collaboration, connected mobile experiences, future of mobility, mobility, network