By Paul Claussen, Director, Product Management, Cloud Applications, Cisco Service Provider Video Software and Solutions
If there’s one constant, in the need to compete more effectively against the growing roster of over-the-top (OTT) video providers, it is the need to move services and products to the consumer marketplace more quickly.
Think about it: Every provider of an over-the-top service, video or otherwise, grew up on broadband. Even their “legacy” components were born, originally, on Internet Protocol. Netflix, Amazon/Love Film, iTunes, Break Media — all of them are, in essence, broadband natives. Read More »
The IBC (International Broadcasting Conference) opens again in Amsterdam this autumn with Cisco demonstrating advanced solutions that push the envelope of new technologies offering Service Providers new and innovative services to their customers whilst reducing the costs in delivering these advanced services utilizing newer infrastructure architectures.
Cisco’s report on the growth of Internet traffic (the VNI Global IP Traffic and Service Adoption Forecast) declares that by 2018, the world will reach 2.5 trillion Internet video minutes per month. That’s 5 million years of video will cross the Internet each month. The quality of video is also increasing, with 4K video technology now becoming available. Soon this will become mainstream as video Service Providers are gearing up toward providing HEVC across all delivery platforms -- cable, satellite and broadband.
It isn’t just the high resolution services that are changing; the demand from customers to view their content on more and more devices, with differing formats and a more ‘personalized’ experience, is still prevalent. New trends are also starting to emerge. The Internet of Everything (IoE) is an exciting new market for Service Providers to explore and leverage to provide innovative new services outside the traditional delivery of video. Cisco have been at the forefront of the IoE revolution, with John Chambers predicting that IoE will have a significantly greater effect on people’s lives than even the internet has done!
As services provided to customers change, so do infrastructures. An example is the move from large private data centres to Read More »
I speak with many business leaders about “the cloud” and how best to use it to improve collaboration. Quite often, discussions end up getting into specific services and technologies but I always try to ensure that some basic considerations are a primary focus – namely People, Processes and Culture. This video is a great overview and insight into how important it is to get the foundations right, and what questions you should ask before you start looking for a specific solution or ‘technology’.
The Three Considerations
People are your company’s greatest asset and you need to enable them fully and effectively. Increasingly, they “vote with their feet.” They use their own solutions or those provided directly by their departments instead of official IT options (shadow IT). For many reasons public cloud services are a big hit, but you can’t afford for the virtualized environment you have painstakingly created to be used only for functional or legacy workloads. Nobody can afford a discrete, separate underutilized platform -- unappreciated and with hidden value. Read More »
Imagine standing in front of a crowd constituting a random cross-sample of the world population. You want to convey a single message that everyone can understand – but will your audience understand your language? Some might, but certainly not all. Some would pick up your message right away, others would have no idea what you wanted. And would you understand them? What if they had urgent information to transmit? What if they needed help but didn’t know how to convey their needs to you? Read More »
Operators like to provide their subscribers plenty of services. It’s how they win loyalty and differentiate themselves from the competition. They want to offer HD channels and Video on Demand (VOD), they want to optimize delivery by means of Switched Digital Video (SDV) and Adaptive Bitrate (ABR), and of course they want to ensure that all these video services are available on a wide range of devices.
Here’s the problem: each of these services has evolved and rolled out piecemeal over the years. Not only does each service require its own Session and Resource Management (SRM) tool to manage it, but each service is also processed differently per device, thanks to device manufacturers sticking with proprietary protocols. In short, siloed SRMs make scalability unwieldy, driving up Total Cost of Ownership (TCO) and sowing Quality of Service chaos when traffic surges hit. Picture a traffic light out at a busy intersection at rush hour with no policeman to direct traffic: Read More »