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What’s Up Doc? Baby Carrots: Business Transformation with Bite!

The day has finally come. I am writing about baby carrots. In a business context. My mom will never believe it.

But it’s really a great story that continues to unfold thanks to the brilliant business transformation that happened in the carrot farms of central California in the 1990s. Cisco’s Inder Sidhu summarizes the business challenge facing Mike Yurosek, then a carrot farmer in Bakersfield (read Inder’s blog on Forbes.com here):

“…Yurosek thought the traditional way of farming carrots was wrong. What good is producing so many carrots if the majority aren’t relevant to the grocers who sell them or the consumers who buy them?, he wondered. Frustrated, Yurosek–who prided himself on a tendency to “think outside the carrot patch”–decided one day in 1986 to try something new.”

As the story plays out, Read More »

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