#CiscoChampion Radio is a podcast series by Cisco Champions as technologists, hosted by Cisco’s Amy Lewis (@CommsNinja). This week Bob Friday, VP CTO Mobility at Cisco, joins Cisco Champions Sven Kutzer and Stephen Rodriguez. The topic is Mobility and Connected Mobile Experiences (CMX). This week Cisco’s Lauren Friedman (@Lauren) guest hosts.
Listen to the Podcast
Cisco Subject Matter Expert:
Bob Friday, VP CTO Mobility at Cisco
Stephen Rodriguez, Wireless Engineer (@WiFiJanitor)
Sven Kutzer, Senior Systems Engineer (@SvenKutzer)
Foundation of the Connected Mobile Experience (CMX)
How CMX applies to transportation, retail and hospitality
Where we’re going with indoor location technology, from probe based location to network based and network assisted track
Standardization of location technology
Surprising CMX deployment examples Read More »
Tags: #ciscochampion, Bob Friday, Cisco Connected Mobile Experience, Cisco Mobility, cmx
We’re rapidly closing in on the NRF trade show being held in New York on Jan. 12-15. Cisco is at the expo on Jan. 13-14, and will be featuring several company speakers at the popular annual Big Idea sessions. I am honored this year to be one of these speakers, and am pleased to be joined by Bob Friday, Cisco’s vice president/CTO for Enterprise Networking -- Mobility. Bob manages strategic wireless initiatives for Enterprise Wi-Fi, and we’ll be discussing the critical business issues of implementing mobile solutions in your store.
So what are the hot topics right now around mobility?
Retailers are going in some interesting directions here. Location awareness of customers is of course hot, hot, hot. Retailers want to learn from shopper behavior how they can best improve opportunities for sales. But, how can we do this without getting into the “creepy factor” of essentially stalking our customers down the aisles?
And, of course, every retailer wants to find shortcuts to ROI and monetization of the mobile platform. Part of this lies around the organization itself: It is common to see companies where IT and lines of business are simply not working together closely enough to get real value out of new technology. For example, I remember one store that was required by management to implement Wi-Fi. This was all well and good, but they didn’t implement any analytics for the new network. The result was that they have a cool technology but no idea of how to use it to engage shoppers, or even to identify how it is benefiting them.
In our session, Bob and I will discuss how you can use your Wi-Fi as a strategic asset – not just as the next awesome thing, but as a critical part of your engagement with shoppers. I’d like to also cover ideas on personalization vs. contextualization: This gets into how we can gather information without being intrusive. And we’ll talk about how to achieve ROI for your wireless investment and turn it into a new revenue driver. Please join us!
Time and Place:
“Detect, Connect, Engage: Enhance Your Customer Experience with Mobility,” with me and Bob Friday takes place on Tuesday, Jan. 14, at 9:15-10:00 am, in Room 4 on Level 3 of the Expo Hall. For those who can’t be there, a recording of the session will be available after the show. Visit Cisco’s NRF website to learn more, and do take the time to stop by Cisco booth #1954.
I’ll see you at NRF!
Tags: Big Idea Sessions, Bob Friday, location awareness, mobility, monetization, NRF, nrf14, retail, retailer, Rose Depoe, shopper, wi-fi, wifi
We had a great time last week at the Hotel Technology Next Generation’s (HTNG) North American Conference in Atlanta. Many of the industry’s top leaders were in attendance, and it was exciting to see wireless and mobility as a recurring theme throughout the show. There were various Wireless-focused presentations, including one from Wi-Fi Alliance focused on Miracast and Passpoint. Our team also noticed that personal area network (PAN) capabilities are becoming of more interest to hoteliers as guests need a way to connect their devices together to share content.
Our very own Bob Friday, CTO, Wireless Networking Group, and John Bollen, MGM resorts VP of IT Strategy led the Wi-Fi conversations and delivered the conference’s keynote where they focused on key trends in the industry and our innovative implementation at MGM.
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Tags: Bob Friday, Cisco, hospitality, hotel, HTNG, network, networking, technology, wi-fi, wifi, wireless, wlan
As our team prepares to attend Hotel Technology Next Generation’s (HTNG) North American Conference next week in Atlanta, we are excited to have one of our very own as the keynote to really highlight Cisco’s leadership in the hospitality industry. Cisco’s Bob Friday, CTO, Wireless Networking Group, will be joined by our partner John Bollen, MGM resorts VP of IT to discuss key trends in the industry and specifically at MGM. They will discuss guest needs and demands, how to turn the mobile opportunity into revenue, and the vision of the industry and where it is going.
The keynote will hit on all the imperatives that Cisco Hospitality is driving citing Cisco’s recent Wi-Fi installation at MGM Resorts as a key example. Together, the pair will discuss how certain trends are impacting both Cisco and MGM solutions developments, investments and more. With Bob Friday’s experience in mobility, he will also address what he is seeing in other industries and how it can be applied to hospitality.
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Tags: Bob Friday, Cisco, cto, hospitality, hotel, hotel technology next generation, HTNG, HTNG North American, IT, John Bollen, location, location analytics, MGM, mobility, network, networking, platform, technology, wi-fi, wifi, wireless, wireless networking