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Why ISVs Must Transform In SMAC Environment

In today’s era of SMAC – Social, Mobile, Analytics and Cloud based solution, Pay-Per-Use licensing and Dev Ops software development methodology, Independent Software Vendors (ISV) are facing major challenges on many fronts. ISVs strive to differentiate from their competitors and gain new customers, as well as retain existing customers and generate additional revenue from them. This shift is happening throughout the software developer market and has surfaced technological and business changes for ISVs.

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Show Me the Retail Data

retailSuccess in retail often comes down to a counting game.  How many people pass by your store?  How many come inside?   How long do they stay?  And most importantly how many ultimately buy?

Today, the retail counting game has gotten a lot easier because we can now count devices as proxies for people, since many potential customers today, myself included, won’t leave home without their smartphone.  As soon as they enter a store, the beacon on their cell phone effectively announces its arrival to the Wi-Fi network and voilà, we have a count.

With the help of CMX Presence Analytics, these smart devices can help answer many key retailing questions with a single access point.

  • Who?
    Who is passing by the store versus coming in?  Presence Analytics uses both the cell phone’s signal strength as well as the time spent in the area to determine the number of people walking by versus in-store visitors.  Presence Analytics provides simple, quick reports on retail conversion metrics.   You can also track how often visitors return to a store in a given time period can be tracked, which can be key for customer loyalty programs.

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Next Generation Applications and Data Analytics

I was speaking with a customer today at VMworld and, unlike many discussions, which are focused on the infrastructure (servers, storage, networking), this one turned primarily on the application. This person was describing to me his need to match the server to a new set of applications he is being asked to support and then what to do with all the data being generated.   With much of the conversation at the show focusing on virtualization of resources, he made the point that consideration of the architecture itself – how servers, storage and networking is leveraged – was still critical to mapping the requirements of the application back to what that application lives on.

This is a trend we’re seeing more and more.  A new breed of applications, and the increasing density of data, is driving a new way of thinking about the underlying infrastructure.  Often, these applications are developed internally, leveraging many of the toolkits available on the market today, and delivered through a private or public cloud.  These applications can be run from Read More »

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Five Reasons to Upgrade Cisco’s CMX to MSE 8.0 Today

The highly anticipated Wireless Release 8.0 came out last week, and among the feature updates is a key set of enhancements and new modules for Cisco’s CMX solution that come with MSE 8.0.  These updates were designed to build out the breadth of location services available to organizations, as well as improve the user experience for customers working with the CMX solution. These enhancements make five great reasons to upgrade to 8.0 today and test out these new tools and features in your Wi-Fi location deployment:

1. Presence Analytics

This new feature enables the use of a single access point (AP) to determine device presence and dwell time. It provides a simplified way to leverage Wi-Fi technology to Detect, Connect, and Engage your customers. Retail stores, hotels, conference facilities, shopping malls, schools, and even city centers can greatly benefit from Presence Analytics. Unleashing this tool can help customers understand the basic, yet powerful, knowledge of the number of visitors to their space, time spent by the visitors, and frequency of visits. It can even provide a more in-depth look into the movement patterns of their visitors, while within their space, giving an understanding of which areas are most attractive to their client base.

Presence Analytics is very simple to configure by naming the entry, selecting the access point, and setting threshold values. Best of all, the majority of CMX Analytics reports are available automatically. All this allows customers to start using CMX Analytics without having to make any changes to their existing network and get immediate value from it.

mse8_1

2. Enhancements to Guest Access
Those familiar with CMX Connect will know that there are two guest access solutions available to customers with Cisco CMX. The first, CMX Connect, provides organizations with a simple, secure way to provide guest Wi-Fi access. CMX Connect offers the option of custom splash pages using a zone-based captive portal.

In MSE 8.0, we have dramatically simplified how CMX Connect is configured. The administrator only needs to indicate information they’d like collected (such as, name and email), and the zones in which the template will be used. Read More »

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Marketing Analytics adding heft to Digital Analytics

The worlds of Digital Analytics and Marketing Analytics have frequently led somewhat independent lives -- with the Digital Analyst spending time looking at digital channels (web/mobile/social), reading out metrics, understanding conversion rates, focused on conversion funnels, A/B and multi-variate testing and the like while the Marketing Analyst was more concerned with Survey Analysis, developing “What-If” simulators for product features and concerning themselves with ROI from campaigns.

There has been an inevitability in the growth in popularity of the digital medium even as more and more content was consumed through digital channels -- and quite naturally, the marketing and advertising dollars followed suit. This graphic from IAB captures this rapid growth:  Read More »

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