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Looking for Santa? Use Cisco Location-Based Wi-Fi!

As children all around the world are eagerly anticipating Santa’s arrival on Christmas Eve, children in hospitals around the Americas were able to get their wish list in before the big day. This month, Cisco teamed up with several children’s hospitals with a Santa Connection project, which allowed children not well enough to visit Santa onsite to still communicate their wishes to him from their bedside using Cisco video.

I was able to work with one of these hospitals, Johns Hopkins Children’s Center in Baltimore, to augment the Santa Connection experience with a ‘Santa tracking’ app, which allowed children to know how close Santa was to making his virtual appearance to individual rooms in the hospital. An elf traveling ahead of the Santa Video team carried an iPad displaying a live webpage showing the location of the much-anticipated video visit. Here is a screenshot of the app experience:

santa_tracker_2

Utilizing the Connected Mobile Experiences solution, which includes the REST APIs provided by the Mobility Services Engine (MSE), we were able to show the children where the Santa team was in relation to them -- with a Santa icon where Santa’s video crew was and a smiley face showing the child’s current location. Read More »

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Connected Guests: Connected Mobile Experiences for Hospitality

Imagine this travel experience: You enter your hotel, and your mobile app buzzes to welcome you back and offers you free Wi-Fi within the lobby area. The app informs you you’re now in line for check-in with a 3 minute wait – your latte is being made in the waiting lounge, and the receptionist will come directly to you. After you check-in, the app launches a map of the property, highlighting all of the hotel’s amenities. As you walk to your room, personalized dining and spa promotions appear – they can be used anytime during your stay.

Cisco Connected Mobile Experiences solution can enable hospitality organizations to use Wi-Fi location services to engage and retain always-connected mobile guests by providing them with highly personalized content and experiences.

Hospitality venues can also use the Wi-Fi network to augment the guest and conference experience to build loyalty and boost sales with location-based information integrated into mobile applications.

Watch our 35 minute webcast (Available On Demand) to learn about the Wi-Fi technology behind the solution and strategies for how to create connected mobile experiences to engage your guests. Read More »

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MSE Blog Series Part 5: Revamping the MSE Licensing Scheme

In the last MSE blog, my colleague Lucy discussed wIPS as a feature of MSE Release 7.4. To further the conversation around Release 7.4, I’m going to describe the new licensing scheme.

We at Cisco believe strongly in the mantra of valuing customer satisfaction. Feedback we received on the Mobility Services Engine (MSE) licensing scheme inspired us to make the following adjustments in a new licensing scheme, which is available as a part of the MSE software release for version 7.4 along with Advanced Location Services:

  • AP-based licenses to align with Controller and Cisco Prime Infrastructure:  In the earlier releases, you needed to plan and try to predict how many Endpoints you expected on the network before buying the license. Now it’s easier to buy Location Services licenses by simply buying based on the AP count and what services from the MSE you anticipate deploying for your network.
  • Simplified WIPS SKUs: Adaptive wIPS licensing scheme was already AP-based so we just reduced the number of SKUs(1-AP, 100-AP and 1000-AP SKUs) for Local Mode and Monitor Mode licenses. Read More »

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On Demand: Boost Revenue, Build Loyalty in Your Retail Venue

Cisco Connected Mobile Experiences is a new solution that helps enable retail organizations to use Wi-Fi location services to deliver engaging store experiences and generate valuable shopper insights. Our industry-specific webinars so far break down use cases for Connected Mobile Experiences for airports/transportation and retail..with  more coming soon.

Our latest CMX webinar on demand is specific for retailers: “Boost Revenue, Build Loyalty.”

View this 45-minute on-demand video webcast to learn how to captivate your shoppers with new mobile apps supported by Cisco Connected Mobile Experiences. Discover how real-time location intelligence from your wireless network can enhance customer loyalty, improve store operations, and help you:

  • Deliver a personalized in-store shopping experience that increases customer intimacy
  • Provide important information at critical purchase decision points Read More »

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