In less than a half decade from now, the IP traffic on the global network will be:
More Visual: 91+% of all consumer traffic will be driven by video
More Collaborative: web-based conference and high definition video conference are driving the growth on the business front
More Mobile: overall mobile traffic will be 39X in 2014 than it is in 2009
More Connected: overall number of consumer devices will reach 12 billion in 2014 -- 50% more than what was forecast in 2013
This changing landscape has an impact on providers, regulators and consumers alike, and I’ll cover some of that in the video below. There is a lot more to discover though, I encourage you to see for yourself at our site, the Cisco VNI Forecast.
Service providers are under pressure to differentiate themselves from the competitors, to be more innovative in creating new services, and to move towards a lower-cost operating model by reducing operational complexity. In a situation where mobile voice revenues are stable or declining, and mobile roaming charges are under attack by regulatory bodies, Vodafone was looking to create innovative new services for their business customers that would bring new revenue streams with reduced operational cost.
Speed to market is also essential in the increasingly competitive IT services environment. Vodafone and Cisco worked closely to create a standardized operational model for the accelerated deployment of a Mobile Web Conferencing service, based on the Webex Meeting Center product, into Vodafone’s key Operating Companies (OpCos) around the World.
Vodafone and Cisco worked closely to create a “partner ecosystem” model, which enabled Vodafone to standardize their internal operations as well as the external touch points and process interlocks with Cisco and audio partner Intercall, in deploying and supporting the new service. After a pilot launch in a lead OpCo, the three companies then created a “Ready-to-Go” operational and support package that was replicable for the other Vodafone OpCos in which the service will be deployed in a global rollout sequence.
The “Cloud-based” operation of the new service means that the other Vodafone OpCos can use the standardized operating model and partner ecosystem templates to quickly launch and board new customers and provide ongoing support for their use of the service, at lower cost to Vodafone.
David Meerman Scott gives an overview of his new book World Wide Rave, which features ideas and case studies about organizations that have done a great job of creating content that spreads. This is the final in a series of videos conducted by Stacy Spognardi of Cisco focused on opening up a discussion about social media within the service provider community (and beyond).
Buying flowers for your loved one is a great thing to do: it creates goodwill and strengthens the relationship and makes the house look and smell nice. Why would you not want to do that? The question is relevant because it seems to me that when it comes to femtocells, Service Providers are doing the equivalent of not buying their loved one any flowers!
A Femtocell is a small device that attaches to a consumer’s home broadband networks to provide superior cellular coverage in the home. Think of them as having your own personal cellular network dedicated to you and your family.
Whilst there have been several commercial femtocell launches and field trials, demand has been somewhat lackluster. The problem is that SPs are reluctant to actively market an offer that admits their coverage is less than perfect, and customers are reluctant to pay extra for what they see as the SP’s responsibility of providing good coverage.
However, adoption of femtocells can really improve an SP’s financial metrics. Femtocells can provide additional service revenues, help reduce churn, create upsell opportunities in mobile data, accelerate fixed broadband offerings, lead to market share gains and, by offloading traffic from the 3G network onto the consumer’s broadband connection, significantly reduce the cost of delivering mobile Internet traffic. Customers benefit from better coverage, improved performance and new service and tariff options. In other words, a femtocell is an investment that benefits both parties - just like the flowers I mentioned earlier.