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MPLS 2010 Conference and Cisco Leadership

Well I am just recovering from a fantastic IETF-79 held in Beijing, PRC from November 7-12. I have to say that  the MPLS Conference 2010, held in Washington D.C. from October 24-27 was a resounding success!

MPLS-TP was the hot topic at MPLS 2010 this year in Washington D.C. Cisco had a strong presence e.g. with seven Cisco distinguished engineer and technical lead presenters:

  • Monique Morrow, Distinguished Engineer
  • Luyuan Fang, Principal Engineer
  • George Swallow, Distinguished Engineer
  • Santiago Alvarez, Distinguished Engineer
  • Azhar Sayeed, Director of Product Marketing
  • Clarence Filsfils, Distinguished Engineer
  • Zafar Ali, Technical Leader

Cisco had presentations on MPLS-TP, multicast, mobility, optical and cloud. Following, is my presentation from the Technical Sessions on Day 1

At this conference there was no question that MPLS-TP is the industry standard!

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The Cut Stops Here: New Platforms for Growth

The service provider (SP) industry is at an inflection point. During the past couple of years, SPs have dealt with the economic downturn by focusing the majority of their attention on cutting costs – to the point where there’s very little left to cut. Despite continued economic uncertainty, there is a shift underway to revitalize revenue growth. SPs are eager to identify and execute on new sources of revenue growth – however, there is also clear recognition that revenue growth cannot come at the expense of profitability. Growth under such conditions means taking advantage of market transitions as they are happening, creating new platforms for growth.

One key opportunity for SPs lies in providing a more expansive set of services to small and medium sized businesses (SMBs)—particularly leveraging cloud-based capabilities. Based on our estimates, the SMB communications and IT infrastructure market collectively represents more than $120 billion in spend for 2010. SPs currently address 60 percent of this spend. By extending into cloud services, much of the remaining 40 percent becomes addressable.

Cisco IBSG Service Provider Director, Tine Christensen, addresses this opportunity in this video:

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The Broadband Consumer Dilemma

I’m writing this en route back to Austin, flying at over 500 miles per hour at an altitude of 35,000 feet. And I’m really frustrated that the in-flight internet isn’t working.

It is truly absurd.

Not that it’s not working but that I “expect” to maintain constant connectivity while being in a flying can more than 6 miles up in the sky.

But I do.

I’m not proud of it…and even wince a bit because I recall a comedian who in a skit made fun of reactions like this…of people like me. [Editor’s note:  here’s a video clip of Louis C.K.’s comedy clip that Doug references.]

The challenge for providers is that I believe there are a lot of people like me.  Our level of expectation is pretty outrageous and only getting higher.  In a stadium with 100,000 other smartphone carrying people, the air is filled with complaints about mobile connectivity, with the complainers not giving thought to the fact that they are in the midst of effectively 1/7th the population of my city packed into a single square block and seemingly all of them are tweeting, foursquaring, or facebooking about that last great play (which, for the Longhorns, was last year, btw).  Trying to download a video around 9pm – the start of the Internet’s prime time as we covered last week – we complain about how “slow” the internet is, not giving any thought to the fact that the rest of the neighborhood is downloading a high-def movie too, or playing Halo, or having a video call.

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Cisco Validated Data Center Designs – Following Through to Success

With our local Giants baseball team doing so well Monday night in their journey to clinching the World Series title, I was reminded of the sports maxim of ‘Following through’. Whether it’s with a baseball bat swing, a basketball shot, or a kicking a soccer ball, a follow through is important to take what you started, taking your task through the motion, and setting yourself up for future success. We at Cisco would like to help you follow through with your goal of transforming your infrastructure into a flexible service delivery center and see you symbolically smiling from that winner’s podium raising that trophy.

Part of our strategy for enabling your success is providing validated design guides to deploying our next-generation infrastructure, including the Unified Computing System and Nexus switching family, to speed your journey to the Cloud market while simplifying the transition. We’ve tested these architectures inside our own data centers, with partners, and in customer field trials and have captured and documented best practices around what works (and what doesn’t) in live deployments. As always, these architectures are positioned within our solution frameworks, Unified Service Delivery for Service Providers and Data Center Business Advantage for Enterprises, and we are committed to delivering more value to these Cisco designs.

We publically released a validated design around the Virtualized Multi-Tenant Data Center (VMDC), which allows for the complete end-to-end Infrastructure as a Service (IaaS) management of your data center resources across compute, network, and storage. Recent developments include expanded scaling ability which extends support from hundreds to tens of thousands of virtual machines within a single data center. We believe this abstraction of raw resources is an important baseline for extending into the delivery of future applications and services while leveraging a common infrastructure.

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Looking Ahead: Part 4 – Announcing the 2010 Cisco VNI Usage Study

On Tuesday, Wednesday and Thursday, we covered the findings of the 2010 Cisco VNI Usage Study – but today is a little different.  Come on, I know you.  We’ve been together in this corner of the blogosphere for awhile now…and I know you’re already looking ahead to the weekend (as am I, my Zettabyte-loving buddies). So in that anticipatory spirit, I think it is fitting that this final post on this study be forward-looking as well.

True, I did say in the first post, that Cisco VNI Usage is focused on the current trends while the Cisco VNI Forecast is focused on the future traffic growth over the next half decade – but these distinct research platforms are really more complementary than siloed.  That’s because we actually use the VNI Usage findings to help shape and refine the input assumptions for our VNI Forecast model.  Combined with ever-changing third-party subscription growth forecasts, VNI Usage guidance and validation helps us maintain the high level of credibility that our Forecast receives (per frequent and in-depth scrutiny from regulators and our customers).

Here are our main takeaways from the Cisco VNI team as we start to do advance work on the next revision of our Forecast:

When the two Cisco VNI research platforms are compared, there are several striking similarities:

  VNI Forecast VNI Usage
GB of Internet Traffic per Month per Connection in 2009 (Q3) 11.8 11.4*
GB of Internet Traffic per Month per Connection in 2010 (Q3) 15.6 14.9*
Growth in Internet Traffic per Month per Connection from 2009-2010 31.5% 30.7%*

The comparatively slight differences between VNI Usage results and VNI Forecast projections can be attributed to the source of the contributed  VNI Usage data (a random sampling of more than 20 global service providers), while the VNI Forecast effort is designed to be a comprehensive, worldwide model.  If we were to do a weighted average of providers based on the total number of broadband lines in their region, the VNI Usage numbers would likely be much higher as developed countries tend to consume more bandwidth than those countries with less developed infrastructure – but regardless, we were quite pleased to see the independent efforts come out so closely.

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