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David Yates

as Director of Service Provider Video Marketing at Cisco

SP360

David is a seasoned executive with over 20 years of experience in building and marketing IP networking and IP video products to service providers. David originally joined Cisco as a result of its acquisition of Arroyo Video Solutions, where he was Vice President of Marketing and a member of the founding team. Earlier in his career, David served as founding Vice President of Marketing at Ethernet pioneer Atrica, and as general manager of 3Com’s router division.

David holds advanced degrees from Oxford and Harvard universities. He has spoken widely and has been named on 3 patent applications.

Articles

Top 5 mobility trends

2 min read

This year’s Mobile World Congress was a hive of all things… well, mobile. There was much to ponder for service providers looking to stay at the cutting edge with the latest tech and solutions. Here are the five hottest topics from the event. 5G Ready or not, 5G’s one of the key themes around all […]

October 15, 2015

SP360: SERVICE PROVIDER

Service Providers Reduce Time to Market with Cisco Meraki

2 min read

Written By Imran Idrees, Senior Marketing Manager, Global SP & Enterprise, Cisco Meraki Time to market. This is likely to be one of the top answers a service provider will cite when posed the question, “what is the most critical aspect of launching a new service?” And it’s not difficult to see why. Time to […]

October 14, 2015

SP360: SERVICE PROVIDER

An Update On the Best Ever Bandwidth Balm: DOCSIS 3.1

1 min read

Written By Todd McCrum, Director, Product Management, Cable Access business unit, Cisco By now, the SCTE Cable-Tec Expo is in full swing, and, as (widely!) expected, the matter of DOCSIS 3.1 — the latest iteration of the Data Over Cable Service Interface Spec — is a front-of-mind topic for pretty much everyone here. Why: Because […]

October 13, 2015

SP360: SERVICE PROVIDER

Cisco at the 2015 SCTE Cable-Tec Expo

2 min read

It’s Expo Eve down here in New Orleans, where the Ernest N. Morial Convention Center will soon fill with the technology people of the cable and broadband industry. Us included! We’ve been planning for months for this year’s SCTE Cable-Tec Expo, and are appreciably stocked (I hope!) with all of the elements that multichannel video […]

The State of Cisco and Energy2020

2 min read

By Christopher Kelley, Lead Architect, Solution Services, Data & Analytics Group Next week is the penultimate tech-fest of the year, in cable and broadband circles — the Society of Cable Telecommunications Engineers’ annual Cable-Tec Expo, happening in New Orleans. One topic we expect to be big involves the Energy2020 initiative, which aims to substantially reduce […]

September 21, 2015

SP360: SERVICE PROVIDER

Two are Better than One – cBR-8 and Connected Life Won CSI Awards

2 min read

Guest blog By Christelle Gental, SP Video Marketing Solutions Manager So here we are, back in Amsterdam for IBC 2015. The first busy day was concluded with the prestigious CSI awards, a ceremony which was launched by the Cable and Satellite International team back in 2003. The idea behind it is to recognise and reward industry […]

September 15, 2015

SP360: SERVICE PROVIDER

From The RDK Users Conference 2015: Ensuring Safe and Secure Expansion of RDK

2 min read

By JT Taylor, Senior Marketing Manager, Service Provider Solutions Marketing, Cisco It goes without saying … Securing your prized assets is paramount. There is no upside to being King of the Kingdom if someone else has the keys. As our market evolves and RDK (Reference Design Kit) evolves with it, keeping your content, and your […]

September 12, 2015

SP360: SERVICE PROVIDER

The Importance of Video Security That Scales

3 min read

By David Wachtfogel, Director, Service Provider Video Security, Cisco This week at IBC we are happy to announce that we’ve reached 300 million active VideoGuard Everywhere client devices. Think about that for a moment! How did we get this far? Not long ago, service provider video distribution was simple: Service providers distributed the content they […]

September 12, 2015

SP360: SERVICE PROVIDER

IBC 2015: The State of the State of DevOps and the Video Business

2 min read

By JT Taylor, Senior Manager, Service Provider Video Solutions Marketing, Cisco There comes a point in every industry where the evolution of how things get done changes. First there was manual cotton picking, then there was the cotton gin. First there were custom builds, then there were assembly lines. No matter the deliverable, we ultimately […]