Service Provider

The IBC conference is here again, and it’s a good time to examine the changes in the media industry. Although nothing drastic has changed, there is just more--much more of the changes that started a few years ago.

Never have our Service Provider customers faced bigger challenges. In a world where end-users demand faster, better, cheaper, new technologies are coming in thick and fast; the cloud and 5G to name just two, squeezing margins and profitability.

If you’re in the media industry, you know why the move from serial digital interfaces (SDI) to IP can be so stressful.

In honor of the SCTE·ISBE 50th anniversary, I thought I’d take a look back at some of the organization’s achievements and share a little trivia.

With 5G technology powering the next wave of business ecosystems and capabilities, a new and diverse revenue mix will be created for mobile operators who can turn their mobile networks into platforms for deeper interaction with content and services.

In this post, we look at how JTBDs are applied for the Cisco Webex suite. We look at key elements of JTBD construction such as the buyer and purchase dynamics.  We then learn how you can extend Webex JTBDs to differentiate and target your own cloud services offer.

For media content creators and broadcasters, speed from content creation to delivery is a business imperative.

Discover the challenges faced by Service Providers today, and how Cisco can help you resolve them on the path to 5G.

Cisco helps mitigate ‘failure to execute' with 5 frameworks that focus on a go-to-market transformation.  One of the most powerful of these frameworks is “Jobs to be Done” (JTBD),