Accelerate Ideas to Audience
The IBC conference is here again, and it’s a good time to examine the changes in the media industry. Although nothing drastic has changed, there is just more--much more of the changes that started a few years ago.
Flex your Service Provider Sales Muscle and Get Ready for FY20!
Never have our Service Provider customers faced bigger challenges. In a world where end-users demand faster, better, cheaper, new technologies are coming in thick and fast; the cloud and 5G to name just two, squeezing margins and profitability.
Rise of Day-2 Operations – Pinpointing Video Quality Issues
If you’re in the media industry, you know why the move from serial digital interfaces (SDI) to IP can be so stressful.
Five Trivia Questions to Celebrate SCTE’s 50th Anniversary
In honor of the SCTE·ISBE 50th anniversary, I thought I’d take a look back at some of the organization’s achievements and share a little trivia.
Mobile Operators and 5G: Evolving into Digital Service Providers
With 5G technology powering the next wave of business ecosystems and capabilities, a new and diverse revenue mix will be created for mobile operators who can turn their mobile networks into platforms for deeper interaction with content and services.
Drive Your Cloud Services Portfolio with Webex and the Jobs to be Done Framework
In this post, we look at how JTBDs are applied for the Cisco Webex suite. We look at key elements of JTBD construction such as the buyer and purchase dynamics. We then learn how you can extend Webex JTBDs to differentiate and target your own cloud services offer.
Cisco Showcases Media Blueprint at IBC Amsterdam
For media content creators and broadcasters, speed from content creation to delivery is a business imperative.
Monetizing 5G – How Service Providers Can Get it Right
Discover the challenges faced by Service Providers today, and how Cisco can help you resolve them on the path to 5G.
Accelerate GTM Transformation Using the Jobs to be Done Framework
Cisco helps mitigate ‘failure to execute' with 5 frameworks that focus on a go-to-market transformation. One of the most powerful of these frameworks is “Jobs to be Done” (JTBD),