According to the annual IDC Digital Universe study, in a mere five years, about 1.7 megabytes of new information will be created every second for each human being on the planet. Yet, incredibly, nearly 99.5 percent of data (currently) is not analyzed and therefore not effectively utilized nor monetized.
As tech buying power shifts away from IT departments to line of business decision makers, five key trends are reshaping how customers want to consume technology.
Picture this scene, which took place last month at Cisco's Partner Summit in Las Vegas. I had been talking for a few minutes in the lobby of the Venetian with a long-time Cisco partner when he suddenly asked, “Raja, how are you guys at Cisco going to help us use services to capitalize on cloud and hybrid IT?” I answered: “Plenty…and rapidly expanding.”
Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way.
Each year, CRN announces its list of Channel Chiefs. This list constitutes a “who’s who” within the world of channel management. According to CRN, these folks head up the partner programs that you all depend on to run your businesses.
Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way.
When I meet with partners around the globe, I hear a steady drum beat that sounds like this: Customers are shifting their focus from “make my network work” to “give me operational outcomes.” This is a clear sign that customers are moving from an IT-centric view of networking to a business-centric view of the value that networking enables. In short, customers now expect services tied to business outcomes.
