Raja Sundaram

Vice President

Services Partners and Alliances

Cisco Vice President Raja Sundaram leads the Cisco Services Partners and Alliances organization. This global team develops and executes strategies that enable Cisco and its partners to deliver customer business outcomes while profitably growing and transforming Cisco’s services business in the world of hybrid IT, software, and Internet of Everything (IoE) solutions.

Sundaram is responsible for Services Partner Go-to-Market Strategies, Programs, and Partner Development. He also leads Services’ Strategic Alliances with Global System Integrators, Consulting Partners, Service Providers, Technology Partners, and Independent Software Vendors (ISVs). Raja also has leadership responsibility for the Services Commercial Segment.

His organization enhances Cisco’s services-led value proposition and ensures partner differentiation and profitability. The team has received several significant industry awards for innovation in programs and partner business consulting.

Sundaram has spent 18 years with Cisco, holding senior management roles in Sales, Business Development, Marketing, General Management, Operations, and Engineering.

He serves on the executive advisory board of the Association of Strategic Alliance Professionals (ASAP) for the Silicon Valley chapter. He has also been honored with a nomination to the CRN 2014, 2013, and 2012 Channel Chiefs list.

Sundaram holds a Master of Business Administration from the University of California at Berkeley and a Master of Science in Electrical Engineering from Oklahoma State University.



July 23, 2015


Evolution of Smart Net Total Care – Unique Opportunities for Our Partners

2 min read

The Internet of Everything (IoE) completely reinvents the way we operate. It makes us more productive and competitive, and opens new opportunities for business. At the heart of this innovation is the NETWORK. The IoE puts new demands on the way the network is managed and operated. The network must securely support apps, devices, clouds, […]

January 22, 2015


Delivering Business Solutions with Connected Analytics

3 min read

According to the annual IDC Digital Universe study, in a mere five years, about 1.7 megabytes of new information will be created every second for each human being on the planet. Yet, incredibly, nearly 99.5 percent of data (currently) is not analyzed and therefore not effectively utilized nor monetized.

October 8, 2014


IoE: So Much Data, So Many Great Partner Opportunities

2 min read

You know the Internet of Everything (IoE) is gaining traction when you hear about it from the guy changing your oil. Earlier this month I was dropping off my car for its regular service when the technician began asking me how the Internet of Everything will change automobile maintenance and repair.

September 9, 2014


Changing IT Consumption Economics: Ignore at Your Own Peril

2 min read

As tech buying power shifts away from IT departments to line of business decision makers, five key trends are reshaping how customers want to consume technology.

April 8, 2014


Monetizing the Shift to Cloud and Hybrid IT with Services

3 min read

Picture this scene, which took place last month at Cisco's Partner Summit in Las Vegas. I had been talking for a few minutes in the lobby of the Venetian with a long-time Cisco partner when he suddenly asked, “Raja, how are you guys at Cisco going to help us use services to capitalize on cloud and hybrid IT?” I answered: “Plenty…and rapidly expanding.”

February 13, 2014


Software-Enabled Services Create Lucrative New Partner Opportunities

2 min read

When I meet with partners around the globe, I hear a steady drum beat that sounds like this: Customers are shifting their focus from “make my network work” to “give me operational outcomes.” This is a clear sign that customers are moving from an IT-centric view of networking to a business-centric view of the value that networking enables. In short, customers now expect services tied to business outcomes.