Integrated Marketing Communications (IMC)
Integrated Marketing Communications
Cisco Global Marketing and Corporate Communications
Laura Fay is Vice President of Integrated Marketing Communications (IMC) within Cisco’s Global Marketing and Corporate Communications organization.
Under Laura’s leadership, IMC is responsible for campaign and promotional efforts to increase customer awareness through demand for Cisco products, services and solutions. This includes development and amplification of Cisco’s brand campaign, Tomorrow Starts Here, global events strategy and execution, as well as seller-enablement programs and demonstrations to assist Cisco sales representatives and partners in their selling efforts.
Laura has successfully led a number of award-winning marketing, marketing communications and product marketing initiatives, since joining the company in 1993, at which time she was part of Cisco's first acquisition of Crescendo Communications. In 2013, she was honored as a finalist in a ‘Marketers that Matter’ awards program sponsored by the Sage Group and Wall Street Journal.
Laura is a member of Cisco’s EcoBoard and Women in Technology Action Network. She is also a member of the Communications Executive Council (CEC) and IT Services Marketing Association (ITSMA). She is a frequent public speaker on the topics of marketing best practices and leadership.
Laura holds a Bachelor of Science degree in Business Administration from the University of California at Riverside and an MBA from Santa Clara University (with a dual concentration in marketing and managing technology and innovation).
Several members of my team participated in this month’s Forrester Sales Enablement Forum, an annual conference where sales enablement professionals from around the world gather to discuss industry trends and