Jobs to be Done (JTBD)

Drive Your Cloud Services Portfolio with Webex and the Jobs to be Done Framework

6 min read

In this post, we look at how JTBDs are applied for the Cisco Webex suite. We look at key elements of JTBD construction such as the buyer and purchase dynamics.  We then learn how you can extend Webex JTBDs to differentiate and target your own cloud services offer.

Accelerate GTM Transformation Using the Jobs to be Done Framework

4 min read

Cisco helps mitigate ‘failure to execute' with 5 frameworks that focus on a go-to-market transformation.  One of the most powerful of these frameworks is “Jobs to be Done” (JTBD),