Kevin Asay

Strategic Engagement Lead

Global Service Provider

Kevin leads Cisco’s global strategic engagement practice, targeting service provider transformation across product, sales, marketing, operations, and CX. Through strategic engagement, which combines deep account management with world-class execution frameworks, Cisco and its channel partners work together to integrate best practices in driving growth across the combined portfolio.


Accelerate GTM Transformation Using the Jobs to be Done Framework

4 min read

Cisco helps mitigate ‘failure to execute' with 5 frameworks that focus on a go-to-market transformation.  One of the most powerful of these frameworks is “Jobs to be Done” (JTBD),