Cisco Blogs
Kevin Asay
Kevin Asay
Strategic Engagement Lead
Global Service Provider
Kevin leads Cisco’s global strategic engagement practice, targeting service provider transformation across product, sales, marketing, operations, and CX. Through strategic engagement, which combines deep account management with world-class execution frameworks, Cisco and its channel partners work together to integrate best practices in driving growth across the combined portfolio.
Articles
Cisco helps mitigate ‘failure to execute' with 5 frameworks that focus on a go-to-market transformation. One of the most powerful of these frameworks is “Jobs to be Done” (JTBD),
