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Kevin Asay

Strategic Engagement Lead

Global Service Provider

Kevin leads Cisco’s global strategic engagement practice, targeting service provider transformation across product, sales, marketing, operations, and CX. Through strategic engagement, which combines deep account management with world-class execution frameworks, Cisco and its channel partners work together to integrate best practices in driving growth across the combined portfolio.

Articles

August 20, 2019

1

SP360: SERVICE PROVIDER

Accelerate GTM Transformation Using the Jobs to be Done Framework

Cisco helps mitigate ‘failure to execute' with 5 frameworks that focus on a go-to-market transformation.  One of the most powerful of these frameworks is “Jobs to be Done” (JTBD),