Have fun and make money. That’s the mantra of Nando’s restaurant. A fast-causal chain that began in South Africa and has since gone global. Recently, they realized that customers wanted more than their spicy peri-peri chicken. And to keep having fun
In part one of this blog, I discussed the benefits and challenges of bringing to market and selling IOT solutions that are composed of hardware, software and services from multiple companies to deliver digital transformation. Over the last few years
As the digital world accelerates and companies embrace digital transformation, we need to learn how to effectively bring to market and sell collections of hardware, software and services from numerous companies that are integrated into complex IOT
Marketing is amazing. I mean those of us that do marketing for a living really do “live the dream.” Granted there are numerous meetings, funding challenges, deadlines, and the ever...
When you’re sick, wouldn’t it be great if you could talk to a healthcare provider on video, so they could check your vitals and chat about your symptoms? Without having to drive to a clinic? That’s a reality for Mercy Virtual’s customers, thanks to
Customer Success Management (CSM), at its core, is about ensuring that our customers thrive, and it centers on accelerating time to value at each stage in the relationship lifecycle (Land, Adopt, Expand, Renew). As sellers, the importance of
This year’s Marketing Velocity 2017 event has concluded, but one of the highlights was awarding our partners for their incredible work. We recognized seven partners for how they used digital,...