Sarah Eccleston

Vice President, Small Business Segment

Growth Marketing

As the global leader of Cisco’s Small Business segment, Sarah Eccleston is responsible for growing Cisco market share in the Small Business segment worldwide. Sarah and her team are tasked with ownership of the short-, mid-, and long-term strategies that enable Cisco to best serve smaller enterprises. This work includes: • Identifying the ideal portfolio to effectively compete and grow revenue in networking, collaboration, data center, and security technologies • Ensuring the right marketing, sales coverage, and routes to market are available and effective • Leading and influencing Cisco internal organizations, such as Engineering, Marketing, Operations, and Sales, to execute and deliver on the strategy Sarah is also Cisco’s internal and external spokesperson for Small Business. She speaks at key industry, customer, partner, and internal events to evangelize and establish Cisco as a thought leader in this market. Prior to this role, Sarah was Cisco’s CTO for the Commercial and Small Business segments globally. She previously held roles in engineering, product management, and sales management, as well as leadership positions leading various architectures and software. Sarah has lived and worked in the U.K., Canada, India, and China, and she currently lives in the U.K. Sarah is passionate about helping vulnerable animals, and in 2013, after visiting a Bonobo orphanage in the Congo, she returned home to found and lead registered charity “Bonobos UK.” In 2014, she further brought her passion for wildlife together with her pride of being a Cisco director, completing an on-the-ground technology feasibility study on how the Internet of Things could help to reduce elephant ivory poaching.


Cisco at Web Summit 2021: Elevating Female Founders and Driving Small Business Success

2 min read

Small businesses make up 99% of the world’s business population, yet women-led start-ups received only 2.3% of Venture Capital funding in 2020, according to Harvard Business Review. This is particularly concerning in today’s business landscape, where much of the economy’s recovery rests upon small business’ own return to growth. Cisco at Web Summit 2021: Powering […]

The Big Risk of Fraudulent Products for Small Business

3 min read

Whether purchased knowingly or inadvertently, unauthorized products can significantly harm a small business, for whom the margins of error are slim to nil.

From a distance: protecting valuable business data and resources even when your team is remote

2 min read

We’re living in unprecedented, challenging times, and small businesses may be more vulnerable than their larger counterparts. They’re also uncommonly resourceful and innovative. Cisco technology and free offers can help.