Wayne Cullen

Senior Manager, Service Provider Architectures

Wayne Cullen is responsible for business and technology architecture marketing to Service Providers worldwide.   His current focus is on service delivery architectures that encompass infrastructure solutions for network service providers.  These architectures include the emerging Software Defined Networks (SDN), Network Functions Virtualization (NFV), cloud computing, open source, and other forward-looking approaches that help service providers transform their businesses across their portfolios for greater economic benefit and competitiveness.

Since joining Cisco through an acquisition in 1996, roles have spanned development engineering and marketing. Wayne graduated with honors in Electronics Engineering from the University of Queensland, Australia.

Wayne lives in California, USA.


Building an Experience-Centric Network

By Melissa Zelyez, Cisco Marketing Manager Why are 50% of all businesses open to changing cloud providers? Service providers can be the top choice, if they prepare now… Today most businesses currently using cloud services do so through cloud providers, value-added resellers (VAR), system integrators, and other vendors; not through direct relationships with service providers. […]

Why customers want virtual managed services

Easy to buy, easy to change, and quick to get, virtual managed services take potential clients off the fence and into your balance books. It’s not news that expectations of cloud business services are changing fast. Today’s companies are looking for more than just network access; they’re seeking offers that deliver to all their managed […]

How changing customer expectations are driving enterprise transitions

New technologies drive new capabilities, new information, and new ways of doing business. Forward-looking companies will demand more from the services and applications they use. This is the digital transformation. This will affect every industry and will impact every human being. “We stand on the brink of a technological revolution that will fundamentally alter the […]

Sparking a Revolution in Collaboration

You can think of collaboration tools—messaging, meetings, calling—as the central nervous system of the modern organization. But traditional collaboration platforms, with their disparate applications, interfaces, and delivery models, have often been complex and frustrating—both for end-users and the businesses implementing them. Part of the problem has been balancing everything that global enterprise and government customers […]

January 28, 2016


The Top 3 Ways Service Providers Can Profit from Simpler Operations

I get to talk with a lot of service providers around the world. And no matter where they are, they have a common set of issues—whether they’re a telco, mobile operator, cloud provider, cable company, web service provider, or all of the above. Big ones include: How can we reduce network complexity? How can we […]

October 30, 2015


Expanding Your Market Opportunities: the Capabilities You Can’t Afford to Ignore

It’s a new world out there for all the service providers I get to talk with globally. Advances in technology are not only changing their customers’ behaviors, but they’re also disrupting established industries and business models. The result is a wealth of new opportunities—in existing markets and in new ones, within their footprint and beyond. […]

October 21, 2015


The Next Frontier: Service Creation in the Era of Instant Delivery

Every service provider I talk to these days wants pretty much the same thing: a faster, less expensive way to develop services. Faced with increased competition on all sides, along with increasing demands for more mobile and richer media offerings, speed to market and efficient operations are everything. For many, networks have become cumbersome, resulting […]

October 20, 2014


Optimize Your Software-Defined Network by Hardware Requirements

Software-based techniques are transforming networking. Commercial off-the-shelf hardware is finding a place in several networking use cases. However, high-performance hardware is also an important part of a successful software-defined networking (SDN). As you optimize your networks using SDN tools and complementary technologies such as network function virtualization (NFV), an important step is to strategically assess […]

September 16, 2014


Cashing in on Software Defined Network (SDN)

When it comes to software-defined networking (SDN), much of the buzz is on reducing networking complexity and costs. Those are good but can SDN help you make money along with saving money? Simply, yes! Here are three ways we can look at achieving that: Repurpose existing services onto a SDN making them more flexible at […]