By now, I hope you’ve heard that Cisco is transforming our sales approach globally through cross-architecture sales plays. If this is the first you’re hearing of it, check out my blog from earlier this year for the full scoop. Today, I’m excited to share with you some new updates and enhancements to the sales plays that will continue to enable Cisco partners to differentiate and deliver customer business outcomes.

 Access Cisco sales plays

Update to sales plays

A few months back, I wrote a blog comparing the cross-architecture sales plays to fishing. The idea is that each part of the sales play is like a different tool in your fishing toolbox. Let’s just say your toolbox has recently been upgraded.

Use cases are the new sales currency

In a recent Partner Success webinar, we shared the three constructs of use cases that we are using to improve your toolkit, now and in the future.

  1. Architectural use cases – Think horizontally and dig into the enhanced examples you can use around Breach Defense
  2. Industry use cases – Think vertically and listen to a discover demo in Cisco’s Portfolio Explorer
  3. Cross-architectural use cases – Think about our new reality of working, learning, and living that bring together multiple architectures to address our current business challenges – think Distance Learning and Temporary Hospitals

New marketing resources

Marketers, we’ve got new tools available for you, too. To help sales and marketing teams drive consistent messaging, we have created marketing activation kits for the sales plays. These kits are designed to bridge the space between the sales playbooks and what your customers see in market. They include additional execution resources to allow you to connect consistently with the right customers in relevant ways.

We’re continuing to add new kits over time. Check out the Sales Play Marketing Activation eBook to discover the resources available today and get a sneak peek at what’s coming soon.


Get more info

Now that you know the latest on our cross-architecture sales plays, be sure to dive in and access the sales plays on Salesconnect.
Keep up to date with the latest news on sales plays by registering for our deep dive webinar series and
by contacting your regional partner lead when you are ready to align on your execution.


Matt O'Brien

Senior Business Development Manager

Global Partner Organization (GPO) - Digital Transformation and Industries