At Cisco we’re constantly listening to you, our valued partners, and certainly to our collective customers. As you know, our customers are increasingly demanding business outcomes rather than just the technology components. Because of that, Cisco is transforming our sales approach globally and we want you to join us! As a company, we are shifting to focus on driving multi-domain, cross-architectural solutions that deliver complete outcomes for our customers. We are excited to announce our brand new sales plays that will enable you to join us in this transformation.

The opportunity ahead

These proven sales plays are based on clear customer outcomes and validated consumption journeys. The goal is not only to ensure that we’re bringing the full power of Cisco to our customers, but also to ensure we are positioning Cisco and our partners to differentiate and deliver customer business outcomes like never before.

As we’ve developed and validated this approach, we have learned that when we sell this way together we are nearly unbeatable. We win larger deals that drive ongoing growth and profitability. And we earn higher customer satisfaction and loyalty. Together, we’ll offer what nobody else can.

Cross-architectural sales resources, designed for partners

There are several sales plays available for you to use today, covering all market segments and customer sizes. They include specific industry use case cases and ecosystem partner recommendations. Each sales play offers a comprehensive playbook to get you started, as well as industry positioning, CxO and LoB messaging and enablement, and clear guidance on where you can add your value and gain profitability throughout the customer life cycle. There are even co-brandable discussion guides you can leave with your customers.

Explore the sales plays today in the Black Belt Partner Academy.

Join a live webinar

Want more info? Register now for these webinars that will dive deeper into individual plays. Hear from the subject matter experts and learn how to best position yourself and your teams for success.

2/6       IBN deep dive

3/5       DC deep dive​

4/2       SEC deep dive

4/23     Collab deep dive

Check back for more updates

This is just the beginning. We’re committed to performing and truly transforming together in 2020. These sales plays are the next evolution of our transformation. Stay tuned for more updates to come. In the meantime, please contact your regional partner lead when you are ready to align on your execution or if you have questions.