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Maciej Kranz

Vice President and General Manager

Corporate Strategic Innovation Group

Maciej Kranz brings 25 years of business and management experience to his position as Vice President, Corporate Technology Group. Kranz leads an effort focused on identifying and capitalizing on major technology market disruptions, shaping and amplifying Cisco technology strategy, and conducting technology due diligence for potential investments/acquisitions.

Prior to this role, Kranz drove the vision, strategy and P&L for a new hyper-growth business unit focused on Internet of Things. As General Manager, Connected Industries Group, he built a 220-person team and $250M business from the ground up in 18 months. He relentlessly evangelized the business across the company to establish the Internet of Things as a major Cisco initiative.

As VP Borderless Networks, Kranz led the efforts across Cisco businesses of defining, prioritizing, and delivering Borderless Network Architecture and roadmaps. Cisco networks enabled enterprises to conduct business and communicate from anywhere, anytime, and in any way they wish – as Borderless Networks.

With his tenure as VP of Marketing for the Wireless Networking Business Unit (WNBU), Kranz drove business and product strategy for business-class indoor and outdoor wireless and mobility offerings.

Kranz also led product management for the stackable Ethernet switching business unit, which he grew to a multi-billion dollar business across enterprise, small business, and Metro Ethernet networks.

Prior to Cisco, Kranz held various management positions at 3Com Corporation, where he was instrumental in the strategy, development and expansion into new markets of 3Com’s $1B Ethernet network interface cards (NICs) product line. He began his professional career at IBM Corporation in International Marketing.

Articles

April 19, 2017

INNOVATION

Today’s IoT Opportunity: B2B or B2C?

While consumer IoT gets the buzz, business-to-business IoT applications are generating billions of dollars in value. Find out how.

March 1, 2017

INNOVATION

There’s Never Been a Better Time for IoT

Maciej Kranz wraps up his series on Building the Internet of Things with a look at the state of IoT—today and tomorrow.

February 14, 2017

INNOVATION

Does IoT Need Service Providers?

What’s the role of service providers in the Internet of Things? Maciej Kranz explores some options in this book excerpt.

February 8, 2017

INNOVATION

Do You Want Your IoT Project To Fail?

No one wants their IoT project to fail—but all too often, they do. Here are some common mistakes to avoid as you consider IoT.

January 11, 2017

INNOVATION

Technology and Business Process: Two Sides of the Same IoT Coin

Our Maciej Kranz highlights the #5 ingredient to a successful IoT Implementation Recipe: you have to look at technology and business processes together.