What SPs Need to Know About Customer Engagement for the Large Enterprise Buyer
Large enterprises are a complex beast. Merely mapping the buying process as well as the customer journey is not only complicated but also varies across different vertical segments and are...
Winning Over the Midmarket Buyers – 3 Customer Engagement Tips
Nowadays, customer engagement is almost synonymous with digital engagement. While there’s some truth to this (and one of the reasons why Cisco recently launched the Digital Accelerator for Service...
Small Business Buyers Over-Index on Digital Journeys
While most of the customer journey for SMBs occurs online nowadays, it’s not digitally exclusive. Here are tips to ensure successful customer engagement at every interaction throughout the buying journey.
Cisco Launches Digital Accelerator for Service Providers to Drive End to End Customer Engagement
With advances in marketing technology and the shift to a largely digital advertising landscape, we can quantify almost everything when it comes to our customer engagement efforts.