Dave West


Asia Pacific, Japan, and Greater China

Dave West is President for Cisco Asia Pacific, Japan, and Greater China (APJC). This group comprises seven organizations operating across a diverse set of markets: Australia and New Zealand, ASEAN, India and SAARC, Korea, Japan, Greater China, and Service Provider. In this role, he is responsible for developing Cisco’s strategy, accelerating business growth, and ensuring Cisco APJC is the most trusted and relevant IT solutions partner and provider in the industry. Dave works closely with customers to understand the market transitions influencing their businesses, and within Cisco, works cross-functionally with teams to design and implement innovative go-to-market models for customers' multiyear digital transformations. He is passionate about driving a people-first culture, creating opportunities for employee growth, and building diverse, high-performing teams. Dave is a 20-year Cisco veteran with over 25 years of experience in the ICT industry. His most recent role was President and General Manager for Cisco Japan, where he managed all aspects of the Japanese market, and before that, he led Worldwide Sales for Enterprise Networks, with responsibility for the sales, solutions, and engineering motions to deliver innovation and transformation across Cisco’s core portfolio. Prior to that, Dave was the Chief Technology Officer (CTO) and Architectures leader for Enterprise Networks, Data Center, Security, and Collaboration in Asia Pacific and Japan. He was responsible for capturing market transitions, delivering sustained competitive leadership, and driving growth across all technologies. He has held various leadership roles within the Worldwide Sales, Global Partner and Public Sector organizations. Dave is a former Marine Officer, graduated from the Virginia Military Institute, and holds an MS in Information Systems from the Naval Postgraduate School.


February 24, 2021


Rethinking What’s Possible in the Post-Pandemic World

4 min read

We have made a definitive leap into a digital-first world. The pandemic has made clear that whatever can be delivered digitally, must be delivered digitally. This means companies must not only embrace digital transformation, but also build digital resilience to prepare for tomorrow’s next big challenges.

June 14, 2018


A Year’s Worth of Intent-based Networking Innovation

2 min read

At Cisco, we have spent many of these last 525,600 minutes developing, innovating and working together with customers and partners to help advance their Intent-based networking journeys. #CiscoDNA

May 15, 2018


The Subscription Economy and Cisco Easy Pay Constructing an Evergreen Approach to your Technology Lifecycle

3 min read

The subscription economy has flipped many industries on their heads – redefining the business landscape in which traditional pay-per-product companies are moving toward subscription-based business models. #Cisco

November 30, 2017


Intuitive Networks Drive Digital Success

2 min read

The Cisco Visual Networking Index counts 17B devices connected to the network today.  Without a strong network foundation, businesses won’t have the agility required to compete in today’s business environment.

November 12, 2012


Happy Veterans Day from the Cisco Team

1 min read

As a Marine veteran, this day is extremely special to me. First and foremost, I want to express my unending gratitude to those who have bravely served our country, protecting it no matter what the cost. We spent some time on Memorial Day to show our gratitude, but today it’s time to celebrate our veterans […]