Cisco Blogs


Cisco Blog > SP360: Service Provider

5.5 Million Video-Optimized Wireless Set-top Boxes Shipped… and Climbing!

This past January proved to be somewhat of a milestone for Cisco as we surpassed 4 million shipments of our Video-Optimized Wireless Set-top Boxes (VoWs). The momentum clearly seems to be continuing for these flexible and versatile set-tops in the home as, come May, we will have shipped over 5.5 million units.

Hardly surprising really.

Untethered by chords, these boxes offer consumers some handy benefits that are sure to enhance the viewing experience.

Take flexibility for example. Your customers no longer need to place their TV on a wall with a coax outlet. They can put it wherever they like. Inside, outside, it really doesn’t matter. That way, they can move the set-top to Read More »

Tags: , , , , , ,

Why We Will Forever and Fondly Remember The 2014 NAB Show

By now, those of us who attended this year’s National Association of Broadcasters convention are back home (or onto the next trip!) The last of the crates are packed out, we got the job done, and we’re ready to move on to NCTA or the Cable Show, then ANGA.

But before we file 2014 NAB along with other trade show memory, I wanted to take a moment to call out a few things high points. This NAB represents a milestone, even a leap forward in the broadcast industry’s slow-but-steady transition to all-IP technologies.

The question is not if, or how gradually, but when and how soon!

Cisco is a company that hails from the Internet. We make equipment and software that is seeping into other industries. This takes time. We know that, which is why we began developing tools and technologies for video broadcasters and service providers over two decades ago. (In Internet time, that’s a lot of cycles…!)

But this time, Read More »

Tags: , , , , , , ,

Virtualization Meets Video Processing at NAB 2014

If anything is certain about the video business, it’s this: the volume of change is daunting and every change tends to make life more complicated, not less.

This is certainly true at the sharp end of the business -- digital video processing – where  “multiscreen” video, new video formats and new video technologies are together creating a perfect storm of complexity. Once there was SD over MPEG2 delivered to TVs. Now there is SD, various flavors of HD and, soon, 4K; and MPEG2, AVC and now HEVC; plus a wealth of encapsulation schemes and DRMs; And even more screen sizes and resolutions as the number of device to be supported grows ever larger.

The number of permutations of all these options is truly dizzying. Every permutation is a potential video “workflow” to be implemented – and the number of permutations is expanding rapidly, apparently endlessly and it’s exponential. Today Cisco deals with some media companies that have over 80 video workflows for their content. One more video format – for instance 4K – and this potentially doubles to 160. Another compression scheme – HEVC perhaps -- and now we have 320. And so on.

Keeping track of all these “workflows” is one thing, but Read More »

Tags: , , , , , , ,

Cisco @ NAB: We’ve Got Your 4K, HEVC, OTT, IP, SDN, NFV — Right Here!

There’s a reason the superlative term “broadcast quality” is the measuring stick and euphemism for “highest possible video quality” — and the people that make it happen are all here this week for the annual National Association of Broadcasters convention.

If you’re reading this, chances are high that you’re on your way or already here, perhaps for the second or third time this year — and it’s only April. We’re there too, not surprisingly, with a lot to share with our colleagues in broadcasting.

By “a lot to share,” I mean the new Videoscape Virtualized Video Processing solution, for handling the massive array of inputs, outputs, and related workflows; solutions for 4K/UltraHD video; advanced HEVC compression; new advancements enabling greater compression with no loss of video quality for MP2 and AVC; and a clear path for our broadcast television colleagues to swiftly transition to IP video, from production to ad insertion to delivery.

Probably the most exciting demo at Read More »

Tags: , , , ,

Videoscape + Cloud Services = Cisco SaaS Advantage

At CES this year we announced the expansion of Videoscape to the cloud. By launching Videoscape Cloud Software and Videoscape Cloud Services, we are empowering our customers with flexibility and agility to provision and scale infrastructure on demand, service velocity to introduce new functionality more rapidly, and cost optimization from more manageable and predictable cost structures.

For some of you, reading about Cisco + Cloud Software is nothing new; Videoscape is yet another example of how we are taking our industry proven and robust software capabilities and making them available for implementation as cloud software applications. Been there, done that.

Yet we have raised some eyebrows with Cisco + Cloud Services. What experience does Cisco have delivering software as a service (SaaS), and what service provider video/media entertainment provider expertise do we have operating SaaS models?

In today’s blog, I will answer the question of why our customers should feel confident with Cisco as their Cloud Services partner by pointing to Cisco’s established SaaS leadership as well as our domain expertise in the service provider video and media/entertainment space. In a follow up blog, I will address Read More »

Tags: , , , ,