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Social Media’s Impact on On- and Offline Events

How do you turn social media on its head and make it unique for your initiatives? I’m always fascinated to see new approaches to using social media and get inspired by different organizations’ creativity. From specific initiatives to drive more traffic and awareness (like American Express’ Passion Project) to getting executives involved (like HubSpot’s CEO Manager Twitter for a Day) to countless other examples in sports, entertainment, B2B, and B2C, creativity is a key factor in the success of our efforts.

Let's Chat! #Ciscosmt Series

Let’s Chat! #Ciscosmt Series

Social media is especially intriguing when it comes to the way it can be used for on- and offline events. (E.g., webcasts, virtual environments, onsite conferences and meetings, Twitter chats, etc.) Based on the nature of these types of activities, social media is a strong communication channel to pilot new ideas, convert more traditional approaches to 2-way engagements, and create real-time impact.

Specifically social media can be used to:

  • Drive registration traffic
  • Create a much more engaging environment
  • Tie on- and offline participants together
  • Generate more information sharing, innovations, and crowdsourcing
  • Provide more direct access to speakers, executives, peers, and others
  • Offer ongoing engagement opportunities long after an “event” has taken place
  • Troubleshoot and resolve issues quickly

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Cisco Networking Academy Students Participate in “Workforce Olympics”

Olympic athletes train hard year round to be the best in their sport. Every 4 years we have the chance to watch them give it their all and compete on a global level.

Did you know that a similar event takes the most talented, skilled workers from around the world to compete head-to-head for a world title?

Welcome to the WorldSkills Competition, what a Cisco executive once described as the “Olympics of the skilled trades.”  This event is hosted by different host countries every 2 years:  this year Germany is the proud host and in 2015 it will be held in Brazil.

wordskills

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Network Threat Defense at Black Hat 2013

Join us at Black Hat 2013 in Las Vegas this July, for our two-day hands-on Network Threat Defense, Countermeasures, and Controls course. Courses will be offered on July 27-28 and July 29-30, and attendees will learn and perform two network security roles. First, as a Security Practitioner, you’ll learn to secure and harden network infrastructure devices, and second, as a Security Incident Response Investigator, you must correctly detect, classify, and mitigate threats attacking a network by configuring and deploying advanced network threat defenses and countermeasures. Learning these roles will help you prepare for and respond to real world threats such as the recent Financial ServicesSpamHaus, and OpUSA Denial of Service Attacks. Read More »

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White House and IT Industry Partnership Prepares Servicemen and Women for the Workforce

Approximately 1.2 million armed forces personnel are expected to transition from the U.S. military to civilian life over the next several years, with as many as 300,000 in the next 12 months.  Many of these veterans will look to move quickly into the next phase of their careers and need to find fulfilling jobs that will enable them to build upon their military experience and support themselves and their families. The Bureau of Labor Statistics reported a 10.1 percent jobless rate for post 9/11 veterans and exceeding 30 percent for veterans ages 18-24. It is imperative that, as a country, we come together to fix this. We must provide the training, certifications and jobs that our veterans have earned and deserve.

As an example of what we hope public private partnerships will do for our veterans who have given so much for our country, I look at Courtney Beard, a Cisco employee, who transitioned from active duty Air Force service in September 2011 with very little IT training. Coming from a family with a long history of military service, she knew at a young age that she would serve her country but she did not think much about what life would look like after she returned home. Highly skilled, and capable of excelling in the most difficult of circumstances, she still faced challenges finding a meaningful job aligned with her future goals; the process included resume critiques, regular attendance at job fairs, and participating in the Warrior to Cyber Warrior training and mentorship program with other veterans.

People like Courtney are the driving force behind the White House IT Training and Certification Program – an initiative to help transitioning military personnel make the difficult shift to the civilian workforce by obtaining the necessary training and certifications needed for high demand IT jobs.  Debuted today by First Lady Michelle Obama, the program – in partnership with Joining Forces and the President’s Military Credentialing and Licensing Task Force – will actively engage 1,000 transitioning military personnel in training, certification and career resources. The concept and platform behind the program was developed with leadership from Cisco and Futures, Inc. This public-private partnership exemplifies business and government working together to make a difference in our economy, our businesses and our country.

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5 Tips to Becoming a “Savvy” Social Media Marketer

Where do you go to find social media tips, statistics, trends, and best practices? I recently attended the Social Media for Savvy Marketers event hosted by Cisco featuring speakers from Twitter, SAP, Adobe, BuzzFeed, Salesforce.com, Percolate, and more. The two-day event brought candid conversations, interactive panel sessions, and an engaging way to learn how B2B and B2C brands are using social. When else can you hear from industry experts on the hottest trends in social media and learn best practices to leverage for your next social media campaign? If you missed out on this thought provoking event, below are my takeaways from the event.

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5 Tips to Becoming a “Savvy” Social Media Marketer:

Tip #1: A Social Business Starts with your Executives: According to a social media statistic from eMarketer, “82% of employees say they trust a company more when CEO and leadership teams are involved in social.” Jeanette Gibson, Senior Director, Global Social Media Marketing at Cisco, shared that Cisco placed a monitor including a Twitter feed outside of CEO John Chamber’s office, showing the importance of the customer conversation. This was the first step Cisco made in transforming to a social business.  Additionally, Gibson noted, “Help your business to be S.O.C.I.A.L.: Scalable, Open, Consistent, Intuitive, Active, and Limitless”, showcasing the social conversation highlights of what is being said about your brand. The conversation is happening across channels and brands shouldn’t miss out.

Tip #2: Listening is the First Step of a Social Strategy: At each stage of a social media strategy, listening is critical. Before jumping into any conversation, we must pay attention to what is being said and then engage accordingly with that particular audience.  LaSandra Brill, Manager, Global Social Media Marketing at Cisco, shared the significance of listening as she discussed the importance of Social CRM. Brill noted that “85% of Tech buyers engage in some form of social activity.” Listening to what your customers are saying and are interested in allows for targeted offers to be sent to customers increasing the propensity to buy. Note: be sure to be clever vs. creepy with the targeted offers.

Tip #3: Content is King and Distribution is Queen: Creating good “snackable” content is critical to increasing the reach of the conversation. Video is quickly becoming the next generation of content as it is fun and engaging.  Matt Rozen, Group Manager Corporate Social Media of Adobe, shared his thoughts, “the best part of video is the measurable traffic. Video was just 10% of impressions, but drove 50% of site visits.” Content can engage an audience and keep them active in the conversation. On day two of the event, James Gross, Co-Founder of Percolate, advised “If we reshape how we create content, we will shift from renting audience to owning it.” Ultimately, I think Jonathan Perelman, VP Agency Strategy & Industry Development at Buzzfeed, summed up the idea of content most eloquently, “Content is King and distribution is queen.” Create great content and then let your fans share it. Once you have this great content, don’t forget to integrate search: include keywords, hashtags, and tagging!

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