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Getting the Executive Social Media View

Since launching our internal executive social media mentoring program, it’s been really eye-opening to get a close up view of their perceptions around using this channel, their goals, and overall interests. We read and hear about different statistics all the time, telling us that executive participation is still in an early adoption stage and this is definitely true. However, the more executives I meet with, the more I see that this statistic is already changing and will continue to evolve!

Make it easier for executives to learn about social media and get involved in the social stream.

Make it easier for executives to learn about social media and get involved in the social stream.

Some of the main themes from these conversations are the usual: building a personal online reputation, supporting the brand, learning how to communicate with different audiences, leveraging social media for business… and of course, participating in social media without impacting bandwidth.

However, where I’m surprised and really encouraged, is by the overall attitudes towards social media and the avid interest in jumping into the social stream. They want to participate and see the value in social media, but often do not know where to begin.

Let’s make it easier for executives to be a part of the social stream and experience everything it has to offer. In my last executives using social media post, I provided recommendations focusing on “getting buy-in tips”.

Here are a few additional suggestions when mentoring executives on the topic of social media:

  • Outline specific goals executives can achieve by learning more about social media and then applying those strategies within the social stream
  • Make it personal for them, focusing on their key business and personal interests
  • Help executives find their social voices so that they can further build their online reputations
  • Provide easy-to-understand best practices, examples, and actual hands-on opportunities to absorb the tips
  • Pace the mentoring sessions so that it’s not overwhelming and provide easy-to-implement next steps (e.g., download a social media app that helps them listen into the social stream when they stand in the airport security line, or provide a user-friendly social media aggregator they can use when then have 5 minutes to read and then share information with followers, etc.)

And it helps to gather other viewpoints and share them with executives. Join us on April 3rd, from 9-9:45am PT, for an unique live opportunity to hear first-hand from Cisco executives about their social media experiences and to engage in an open discussion directly with them. This special “Let’s Chat! #ciscosmt Social Media Training Program Series” executive social media panel broadcast on USTREAM, will include Cisco executives with varying levels of social experiences. They will share the reasons they decided to start using social media, what they’ve experienced, and advice for peers and teams.

Panel includes:

  • Jeanette Gibson, Director, Digital and Social Media Marketing (moderator) (@JeanetteG)
  • Mark Chandler, Senior Vice President, Legal Services and General Counsel (@ChandlerCisco)
  • Sheila Jordan, Senior Vice President, IT Communications and Collaboration (@CiscoSheila)
  • Lance Perry, Vice President, IT (@lanceperrycisco)

Lastly, bring your questions for the executive panelists and share them on the #ciscosmt stream. What are you interested in learning from these executives’ experiences that can help with your own executives? Are there other areas regarding executives and their social media participation you are interested in learning more about?

We look forward to your participation and will look for your #ciscosmt tweets as we get ready for the session this week and during the live broadcast on April 3rd.

If you have any questions or are interested in other types of social media training, check out our new complimentary Cisco Social Media Training Program for customers and partners and follow the #ciscosmt hashtag.  To request customized one-on-one team training sessions, email ciscosmtraining@external.cisco.com.

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How Big Data Will Save the Physical Store

Reports of the physical retail store’s death have been greatly exaggerated. As a recent survey from the Cisco® Internet Business Solutions Group (IBSG) found, 93 percent of products sold in the United States are still bought in brick-and-mortar locations. And while technology has upended many product categories and more than a few individual retailers, it simultaneously creates opportunities for retailers to continue to make the store shopping experience both relevant and compelling. Big Data in the store is key to achieving this.

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Social Media Is Like Gelato In A Cone #CiscoSMT #SocialSavvy

March 12, 2013 at 2:26 pm PST

Last week I spoke at an event and the definition of social media came up. Some people refer to social networking tools when they speak of social media while others refer to the notion of engagement and content on the web. I’m more of a “gelato in a cone” kinda gal. I view social media as engagement and content (gelato) that lives in some kind of an “online container”, such as a social networking site or another web platform (cone). I’m looking for both. I would even argue that customer experiences, whether social or not, could and should be connected to optimize their journey. For example, social content can live on your web site and your social networking sites and conversations can be prominently featured at your events.

Building on the “gelato in a cone” interpretation of social media, we (@CiscoSocial) will be hosting a social media event for the savvy marketer in San Jose on April 18 and 19. Anyone and everyone is welcome to attend this free event as we bring together some super bright practitioners for 2 days of live chats and presentations. The practitioners that are lending their expertise and time to our event come from Twitter, LinkedIn, Kaiser Permanente, Walmart, Adobe, SAP, Intel, VMware, Citrix, ABC, eBay, Salesforce.com, MindShare, Engauge, Percolate, BuzzFeed, Performics, Digby, Blinq Media, Cisco, and more.

You may attend in person or via webcast, just please register ahead of time.

Register for the in-person event: http://cs.co/SMevent.

Register for the webcast: http://cs.co/SMEventWebcast.

Hash tags: #CiscoSMT, #SocialSavvy

Ping us at @CiscoSocial

We have a wide range of topics lined up for you, check out some details here:  Read More »

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How Do You Get Executives Involved in Social Media?

Cisco Social Media Executive Panel Broadcast

4-3-13 Cisco Social Media Executive Panel Broadcast

“How do you get executives involved in using social media themselves? How do I make it relevant for them and their business initiatives? And how do I show them value for participating right away? ” Our social media training team is approached regularly with questions like these in hopes that there is a simple formula to include each executive into the social stream and as quickly as possible.

Are you finding yourself in the same situation? Know that you are not alone. Much of the research I continue to read indicates that there is a growing interest among executives to use social media, but we still have a ways to go.

To help make it easier, we would like to invite you to a special “Let’s Chat! Social Media Training Program Series” Cisco executive social media panel USTREAM broadcast we are hosting on April 3rd, from 9-9:45am PT. Cisco executives, with social participation ranging from starting out to seasoned, will share their insights. They will share the reasons they decided to start using social media, what they’ve experienced, and advice for peers and teams.

In addition to the questions we will ask the executive panelists, we want to open it up to you as well! Do you have questions related to this topic you would like to ask these executives? And are there other areas regarding executives and their social media participation you are interested in learning more about?

Join in the conversation using the #ciscosmt hashtag starting now and during this live broadcast. We’ll do our best to pose your questions to the executive panelists. And follow the #ciscosmt hashtag for more details.

In the meantime, here are some tips to get executives involved in social media. Are there other best practices you find helpful when encouraging executives’ participation in social media?

Getting Buy-In Tips

  • Identify with the executive’s mindset
  • Show the executive the money or bandwidth savings
  • Outline ways to capture metrics
  • Set realistic expectations
  • Develop short- and long-term strategies

Involvement Tips

  • Take small steps, starting out with listening to keywords to get a feel for the conversation
  • Encourage executives to participate in existing social channels to get started, even practicing in internal platforms first
  • Look for ways to make social media use relevant to their business needs and areas of interest
  • Show them examples of other peers that are using social media and its value as well as ways they can incorporate participation into their regular routine
  • Expand awareness around building personal reputations and integrating with business initiatives
  • Help executives participate directly rather than participating for them
  • Provide executive supporting teams with the proper training and resources
  • Monitor participation and offer helpful tips and coaching along the way

If you have any questions or are interested in other types of social media training, check out our new complimentary Cisco Social Media Training Program and follow the #ciscosmt hashtag.  To request  customized one-on-one team training sessions, email ciscosmtraining@external.cisco.com.

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Social Media Is Like Stir-From-the-Bottom Yogurt, Culture and All

Security and its integration with social media continues to be a topic of conversation amongst my colleagues in Security Intelligence Operations. We observe how “being connected” has become an integral part of many lives around the world: each voice has an opportunity to be heard, provided those voices are given unfettered access to the Internet. It’s somewhat like an electronic ecosystem of democracy. And like a democracy, the results of those voices participating in a global conversation are not always well understood or appreciated. I believe that this is due in part to those conversations being filtered through two unavoidable lenses: national borders and culture. Jean Gordon Kocienda provides an excellent analysis on the challenges faced by nation states. In this post, I’d like to offer up some thoughts on the cultural implications of the global conversations taking place in social media.

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