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Bring a Teacher to Twitter

February 25, 2013 at 3:00 pm PST

Have you been doing your Twitter homework?

Educators are using social media to share their lesson plans and get new ideas.  If your favorite teacher is not already doing this, help them set up their Twitter account: description, photos; first tweet.

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I [HEART] Our Employees: From Employees to Social Brand Ambassadors

February 20, 2013 at 10:43 am PST

The other day I was reading an article about “Cognitive Dissonance: Why Social Sharing Creates Employee Advocates”. Intuitively you would suspect that “employee sharing can influence your employees to love your company more” but I’m always thrilled to see research, data and science to support these theories. Thank you, Psychology!

If you’re still skeptical about why employee enablement in social media matters, consider these factoids:

(1)    41% of people believe conversations with company employees to be the most credible specialist sources of information.

(2)    There are over 10 million social mentions of the Fortune 100 each month…With Twitter generating the most amount of chatter.

(3)    56% of customer tweets to companies are being ignored.

(4)    70% of brands ignore Read More »

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Capturing B2B Audiences on Valentine’s Day Using #RealTimeMarketing

February 20, 2013 at 6:00 am PST

On February 14th, it’s hard to keep your mind focused on work. If you’re like me, you were wondering if the flowers, candy, and teddy bear you ordered would get delivered to your wife on time, or if the butcher would have any steaks left by the time you made it to the market after work. Frankly the last thing on my mind was the possibilities enabled when we connect people, processes, data and things, also known as the Internet of Everything (#IoE).

Valentine

This Valentine’s Day, Cisco’s Social Media Marketing team leveraged a broadly engaging topic that very few people would associate with the Internet of Everything through real-time marketing. Read More »

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Cisco Social Media for Savvy Marketers Event – April 18 & 19, 2013

February 19, 2013 at 11:37 am PST

What are you doing on April 18 & 19th, 2013? Mark your calendar for a social media event with Cisco! This event is titled Social Media for Savvy Marketers. You can join this event live or connect via our live webcast. Registration is required. Hurry because space is limited for this free event! Some of our featured sessions will include:

Driving Social into Business

Long gone are the days when social was only a marketing practice. Today, social impacts all corners of an organization -- legal, customer service, finance, client managers, crisis management and even product development. There are very real business implications in this socially connected world, and it means that companies must learn how to drive social into their business. This requires education, best practices and policies that many do not already possess. Read More »

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Sovereignty and the Internet

Add this to your list of parties spoilt by the Internet revolution: national sovereignty.

We all know that the borderless nature of the Internet is stretching longstanding technical and legal definitions. But recently, my colleague Richard Aceves and I got to talking about the mish-mash that social media is making of culture, language, and national identity. It should come as no surprise that cultures and languages are being diluted by the global online discussion, in the same way that the advent of television and radio had a dampening effect on certain regional spoken colloquialisms and accents. Richard will examine some cultural questions in a forthcoming blog post, while I’ll be discussing the psychological impact on national sovereignty.

Judging by the proliferation of Internet policies and legislation, it is pretty clear that bureaucrats and politicians in capital cities around the world are worried that the Internet (with special thanks to social media) is simultaneously eroding both their authority and their national identity. Read More »

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