Recently at the Forrester’s Forum for Customer Experience Professionals in New York on June 26, Graham Atkinson, Chief Marketing and Customer Experience Officer at Walgreens, spoke about his work to transform the company from one that traditionally differentiated based on location to one that differentiates based on experience. As reported in a recent blog by […]
Last week I was honored to co-present with Parvez Patel, senior director of e-strategy at Grainger, on a session at Internet Retailer Conference 2013, titled “Social Marketing for B2B: It’s Not Just for B2C Anymore.” In this session both of us discussed how we approached B2B social media from a Grainger perspective and from […]
Internet Retailer Conference and Expo 2013, being held this year in Chicago from June 4th to 7th at the McCormick Convention Center, is expected to draw more than 9,500 attendees. Cisco retail industry marketing has grown from the initial Twitter feed to now include a comprehensive portfolio of social media properties, including Facebook, LinkedIn, Youtube […]
Last week, we sat down with Bart McGlothin and Christian Janoff from Cisco’s security team to discuss PCI Security for Retail to better understand “What is PCI Compliance?” and “How does that affect Retailers?” As a quick re-cap: PCI Compliance is a 12-step process to secure credit cards. Any retailer that accepts credit card payments […]
A common perception is that there is a difference between being secure and being compliant. A Verizon analysis on cybercrime reported that cyber-attacks on Retailers are increasing and becoming streamlined and automated. According to the 2012 Verizon PCI compliance report, “97% of breaches were avoidable through simple or intermediate controls”. How does a Retailer protect […]
This is our sixth preview of what Cisco will be showcasing at the 102nd National Retail Federation Convention and Expo on January 14 and 15, 2013 in New York City. Today’s retail stores need be more technology enabled than ever before supporting new generation of shoppers that expect a convergence of physical and digital experiences. […]
Being a resident of San Francisco, one advantage of is the amount of shopping within walking distance. This year several retailers timed their store openings and remodel to coincide with the holiday season shopping, which is expected to grow 4.1 percent over last holiday season, according to National Retail Federation. These retailers understand they are […]
Welcome to the first in a series of previews of what Cisco will be showing at National Retail Federation Convention and Expo 2013, January 14-15 in New York City. Cisco released Catch Them and Keep Em retail research this past January at NRF 2012 . For NRF 2013 and we conducted surveys in multiple countries for […]
