By Bill Gerhardt, Director, IBSG Service Provider
CTIA has certainly evolved a lot over the years. I’ve been attending for a long time, yet, whether in Orlando, Las Vegas, or New Orleans it seemingly takes on a new persona, a new vibe, and a new set of aspirations each year. This year was no different; through the chaos and change, however, I am beginning to see a major trend unfolding. Specifically, I see an industry in flux, one moving from device to application based innovation. What drew me initially to this conclusion was the lack of new designs and features on the floor this year from the device manufacturers. In fact, to some degree, there was even a lack of participation. No Nokia. No RIM. No Motorola. Instead, there were just a few of the Asian OEM manufacturers and a lot of accessory distributors.
On the other hand, I did see some really cool applications getting attention. Is this the new paradigm? Will unique and compelling apps upstage the efforts of the device guys for attention going forward? Will consumers Read More »
Tags: Cisco, ctia, IBSG, mobile cloud, mobile operator, mobility, ott, Service Provider
Cisco announced today a study showing benefits, as well as complexities, relating to employees bringing their own devices (BYOD) to work. A colleague of mine forwarded this cartoon to me last week which I thought was quite amusing. It gave me all kinds of thoughts about my upcoming doctor’s visit.
Cisco is enabling BYOD by driving innovation through Unified Workspace, everything that makes workers efficient and productive moves along with them. Cisco is also offering three Smart Solutions, the BYOD, VXI and Remote Expert, all designed to help service provider and enterprises develop a scalable approach to their mobility initiatives while optimizing user experience and ensuring data security. Read More »
Tags: byod, Cisco VXI, remote expert, remote worker, Service Provider, Smart Solutions, unified workspace
On an everyday basis, Greg has demonstrated exemplary blogging skills, but his contributions to award-winning projects that innovatively used social media to connect with fans are not to be overlooked.
A 12-year veteran at Cisco, Greg Smith is a Marketing Manager for Cisco’s Service Provider (SP) Routing & Switching platform. He mainly focuses on the SP Carrier Grade IPv6 solutions (CGv6) and worldwide marketing of Cisco’s Edge solution portfolio, which includes products such as the ASR family of routers.
Greg’s Unique Blogging Talent
Being his team’s lead for global communication efforts, this SME is involved with much of the blog-writing and editing on the SP360 Blog (check out Greg’s Cisco blogger profile). Many of these blog posts have been featured as Cisco’s top 5 blog posts (based on number of number of hits) due to Greg’s attractive writing style which easily captures readers’ attention. Particularly notable is his gift for writing intriguing headlines and connecting technological topics to life analogies as is exemplified with his blog article relating Internet gaming to 100 GB technology and this one showcasing his video on how the network is relevant to NOOAs mission to protect the environment.
As successful as Greg has been with his blogging practice, the highlight of his social achievements have been comprised of his contributions to two exceptional projects—Cisco myPlanNet Game and the ASR 9000 “Robot Arm” demo—for which he acted as the concept designer and promoter. What’s more, both projects were selected as winners of the B2B Marketing Awards in two subsequent years!
The Fun, Educational, and Relevant myPlanNet Simulation Game Read More »
Tags: best practices, blogging, Cisco myPlanNet simulation game, lessons learned, meet our SMEs, Meet Our SMEs blog series, Robot Arm video, Service Provider, SME, SP, subject matter expert
I have recently returned from sampling the finest of New Orleans hospitality and hanging out with my wireless friends at the CTIA Wireless 2012 conference. CTIA provides great insights into the wireless industry in one of the world’s biggest markets and technology superpower – the USA. It’s hard not to compare CTIA with the recent Mobile World Congress in Barcelona. While many of the things that I observed at MWC in February were equally visible at CTIA, I also observed a number of different items, or different slants on where the mobile industry was heading. I am always amazed and overwhelmed at just how big the mobile ecosystem and economy are. Unlike MWC, the CTIA show floor had a very healthy representation from all parts of the mobile ecosystem – everything from device accessories, to back-up power solutions, to applications, to CNBC broadcasting live, and many things that I couldn’t understand. It makes you realize just how big this industry is and how innovation across all parts of the value chain have fueled this phenomenon.
The U.S. wireless industry feels like it is back on top. Once the leader in innovation and customer demand, U.S. mobile lost much of that position over the last decade as it battled amongst itself on competing 3G technologies. The U.S. now has 105% mobile penetration and 64% of the world’s LTE subscribers. Not to mention that innovation in mobile has shifted back to the U.S., with the likes Read More »
Tags: byod, ctia, IBSG, LTE, M2M, mobile cloud, mobile operator, mobility, ott, Service Provider
Today, Cisco is kicking off its “Your Way” campaign which is focused on the universally desired but sophisticated requirements around the delivery of mobile experiences. Not just mobile access – that is simply changing an access type – but rather a mobile experience that maps to your needs depending on the device you’re holding, the service or application you’re using, the time and location you want it — in sum, it’s a mobile experience “your way.”
You’ll see Cisco highlighting this in a variety of forums – from an opening webcast featuring Cisco CTO Padmasree Warrior and BT to an array of on-going activities such as a dedicated website advertisements and even in future innovation announcements like the major one we’ll be having on June 5th (you can register here to be among the first to hear the news. And when we do, you’ll see that we promote that such personalized, superior mobile experiences “don’t have to compromise the way of business.”
While that phrasing may make sense for the Bring Your Own Device trend in the Enterprise where many CIOs are concerned about security and compliance, how does it apply to Service Providers?
A number of ways: Read More »
Tags: mobile, mobility, multiple devices, padmasree warrior, Service Provider, your way