In the last MSE blog, Reddy Babu talked about the new Location Aware Guest Captive Portal powered by the Mobility Services Engine (MSE). The MSE was first introduced to provide location based information as a core service to the network, but has since built out a suite of location-based services that take the location-based data from the wireless network to the next level. These services are collectively known as the Cisco Connected Mobile Experiences (CMX) solution. As you read in Dr. Brendan O’Brien’s blog last week, we have been introducing more and more features to the CMX solution.
Today I will expand on one of these new features offered by the Connected Mobile Experiences solution: Browser Engage -- which is our new network based location and context aware orchestration platform.
Browser Engage allows organizations to customize the web browsing experience for mobile users in their venue by offering various context-aware value added services. These services, such as indoor navigation and search, are available to the mobile user throughout their mobile web browsing experience. Browser Engage also helps organizations setup their content and serve them to the users based on device location. For example, an organization can deliver coupons or deals to mobile users based on their location within the venue—making the offerings much more relevant to the mobile end user. Imagine yourself in a mall and a deal shows up on your phone right around lunchtime that is valid at a food court right around the corner.
So, how does it work? Read More »
Tags: Cisco, connect, connected mobile experiences, context-aware, customer experience, guest experience, location, location based services, location-aware, location-based, mobile, mobile browser, mobility, network, technology, wi-fi, wifi, wireless
Cisco will host a live webcast on Wedn November 13, 2013 to discuss BYOD, mobility, security and how Cisco access switching address these customer needs. If you are reading this blog, there is a good chance that your work is somehow related to these critical areas. To test how widely BYOD, mobility and security impact IT professionals, I’ve used an unscientific way to check it out on several popular online IT web sites. I want to see if they consider at least one of these areas to be their main focus. Here’s what I’ve found – many of them (although not every single one) are devoted to at least one area. Read More »
Tags: Access Switches, byod, Catalyst 2960-X, Catalyst 3650, Catalyst 3850, Catalyst 4500E, Cisco, free webinar, mobility, switching
Cyber Crime: Identifying the Sources of an Everyday Threat
Cyber crimes, cyber thievery, and cyber warfare have become an everyday reality. In fact, security breaches are so prevalent that, according to a new study from the National Cyber Security Alliance and a private sector firm, 26 percent of Americans have been the victims of a data breach in the past 12 months alone. Not only do breaches reduce citizens’ trust in government to protect their confidential data, they also cost government agencies a significant amount of money. For most CIOs and other government keepers of data, these statistics prompt one immediate question – “Can this happen to us?” Unfortunately, the answer to this question is: yes, it can. Read More »
Tags: byod, cyber, cybersecurity, govtech, mobile work exchange, mobility, mobilometer, NCSAM, security
It’s a critical time for enterprise IT as new mobile devices from Apple, Samsung and Google enter the market and operating systems are updated almost weekly. Apart from the new color and form factor options, this round of new technology features new operating systems and a proliferation of app updates, which IT leaders must be prepared to meet head on.
It’s an exciting time for mobile technology, but it’s also an important time for enterprises to look at not only meet the demands of today’s mobile-enabled workforce, but tomorrow’s as well. Basic mobility functionality is not and will not be enough, and a solid framework must be put in place to support the growth.
In this inaugural post of a four-part Network Matters blog series, I’ll be discussing how IT leaders can rely on a network, built for all kinds of devices, to simplify the process of onboarding new mobile technology and free up precious IT resources. I would like to provide you with a deeper look at how having the right network in place can help ease the challenges of tomorrow that will be presented to IT departments due to device evolution and enable a culture of self-service for employee-owned devices.
Read More »
Tags: architecture, Cisco, infrastructure, mobile, mobile device, mobile workspace, mobility, network, unified communications, wireless, wlan
With the explosion of smart mobile devices, consumers expect to have Wi-Fi access at pubic venues everywhere they go. Venue owners are under pressure to provide reliable Wi-Fi guest access in a simple and easy way. Wouldn’t it be great to be able to do that AND extract some value out of your investment in setting up the Wi-Fi network as well? Cisco Connected Mobile Experience (CMX) is an industry leading solution provides just that: an easy, customizable and location-aware way to onboard guests using CMX Connect, an ability to gain insights into guest behaviors using CMX Location Analytics and an opportunity to engage guests in meaningful ways using CMX Browser Engage.
With MSE Release 7.6 coming out later this year, we wanted to give you a closer look at new feature CMX Connect. Read More »
Tags: Cisco, connect, connected mobile experiences, customer experience, guest access, guest captive portal, guest experience, guest portal, location, location based services, location-aware, location-based, mobility, mobilt, network, technology, wi-fi, wifi, wireless