Cisco Blogs


Cisco Blog > Mobility

Cisco CMX @ NRF 2014

NRF1

NRF 2014 was held last week at the Javits Centre in New York City. It’s the biggest retail event of the year where vendors show off the future of the industry to all the delegates both using inspiring key notes and exciting demos on the Expo floors.

2014 and beyond:

It wasn’t too hard to identify that there were some common themes. On Tuesday afternoon I stood on the main Expo floor and just looking around I could quickly see the industry’s top of mind phrases and buzz words popping out:

“Omni channel”,”Onmianalytics”, “Predictive”, “Insights”, “Customer science and Analytics”, “Precise Location Matters”, “Analyze Decide”, “Mobilize”, “Mobility solutions”, “Big data”, “Customer engagement”, “Adaptive offers”, “Personalized customer experience”, “Customer Experience Analytics”

We certainly are entering the era where using data, analytics and personalization is no longer just an interesting notion or “nice to have” for retail -- it is now the KEY thing companies MUST do.

And a big common theme is that mobile is exploding and changing things rapidly, so retailers either need to keep up or inevitably fall behind their competitors. Read More »

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Cisco’s New Wall Access Point Helps Hoteliers Deliver In-Room Wi-Fi Access

Hotels and guests have had a love-hate relationship with Wi-Fi. Wi-Fi has become an expected service, not just a luxury, leaving hotels struggling to find the right setup that is both cost-effective and meets visitor needs. In the last few years, there has been an explosion of mobile devices being used in the market, resulting in guests arriving with laptops, tablets and smartphones all ready to connect to speedy and reliable Wi-Fi. And when Wi-Fi isn’t operating smoothly, the complaints come through loud and clear.

In this constantly connected world, how can hotels provide the service and reliability that their guests are depending on, while keeping costs down?

Cisco Wall Access Point (AP) – Better Service and Cost Savings

Cisco’s new Aironet 702W Series Access Point is a wall AP, which solves several problems at once. In the past, bulky hardware switches and access points have been installed in the hallways, which isn’t ideal for in-room Wi-Fi access, nor is it visually appealing. The Wall AP combines hardware switches and access points into a single unit, about the size of a dollar bill, making it much more aesthetically pleasing and less obvious to guests. Cisco Aironet 702W Series is a compact access point, designed for ease of mounting to numerous global wall-box standards. In addition, the Wall AP features a dual radio, running two frequencies at once and allowing for both older and newer devices to connect easily and with less interference. Read More »

Tags: , , , , , , , , , , ,

How Can Connected Mobile Experiences Help You?

You saw the double-announcement Thursday--Not only is MGM betting big on Cisco to transform the guest experience, but we at Cisco are taking the missive of helping our customers create connected mobile experiences to the next level with Web engagement.

At this point you’re probably thinking: How exactly does this apply to me?

Good thing we have three industry-specific webinars for your convenience.

Choose the industry that applies to you and take 30 minutes to see how Cisco Connected Mobile Experiences can help YOU engage your passengers, customers, guests, and more to boost revenue and build loyalties like never before.

Intrigued? Check us out at http://www.cisco.com/go/cmx or visit the announcement of the new web engagement platform to see how we can help you transform your business engagement model.

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Cisco @ Interop – It is All about Solutions that Solve Problems

Usually at shows like Interop Las Vegas 2013, attendees wander around the show floor looking at all the new products that are coming out from vendors. Now it is always exciting to see the latest and greatest technology coming out, but very often there is so much information to consume it is difficult to envision how these new products will solve problems that IT organizations are facing today.

Cisco is taking a different approach at Interop this year. In the Cisco booth there are a number of demo stations including the traditional new product demos, ask the experts stations, trivia games and many more, but in addition there are two unique demos the “Your NOC Your Way” Demo and the Unified Access Experience Demo that take a solution perspective to addressing top IT concerns.

1. The “Your NOC Your Way” Demo

photo2

This unique demo focuses on how Cisco solutions can aid in addressing the top concerns of network operations managers. Read More »

Tags: , , , , , , , , , , , , , , , , , , , , ,

Next Phase of Transforming the Mobile Experience

Like a lot of us in IT, I’m into electronics. I enjoy visiting stores to get the actual hands-on experience of the product – but I admit I rarely buy on the spot. Why? I want to make sure I know what I’m buying, and frankly, that I’m getting the best deal. I either have to do research beforehand – read reviews, check prices, and clip coupons -- or search on my mobile device while I’m in the store. Depending on the results, I could either be heading to another store or heading home to make the purchase online.

This week, Cisco introduced a new way to transform that in-venue experience through Connected Mobile Experiences Web engagement. This enables organizations to communicate with opt-in mobile users – shoppers, guests, visitors -- through their mobile browser, right there in the venue.

Location-aware menus, banners, and icons as well as content-aware search enable organizations to provide venue-specific information – such as nearby dining or amenities -- as well as any information the user may find valuable based on their context: where they are, how long they are there, whether they are a new or repeat visitor, or even what sites they are visiting. This customized communication can dynamically change when the user’s context changes.

Imagine merging the online with the brick and mortar shopping experience – if I’m standing in a particular area looking at a product, the location-aware menu can provide me a link to user reviews of that particular product. And if I’m searching online for the best price, imagine the store issuing a web notification for a price match minus 5% -- I’m sold! Read More »

Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,