Cisco’s Connected Mobile Experiences (CMX) solution leverages information from the Wi-Fi network to collect aggregate location data from mobile devices. This can be used to tease out behavioral patterns and trends, which in turn can help businesses make informed decisions on how to improve the visitor experience and boost customer service.
The Mobility Services Engine (MSE) forms the core of the CMX solution. Cisco Live! Milan was an exciting milestone for the MSE development team, as the new version of MSE, 10.0, was officially announced. Among its enhancements are improved scalability and robustness, as well as better monitoring tools. In this blog, we’ll show some real-world examples of what information MSE 10 can provide, as was captured during Cisco Live!.
The New Analytics Dashboard
One of the visible improvements is the redesign of the Analytics dashboard. The dashboard provides reporting capabilities, in which each page can be scheduled at specified intervals to run as a report and be sent to interested parties. Because of this new capability, we now refer to the pages on dashboard as “Reports”.
Each report can have any number of “widgets” – essentially little boxes of information – such as the device count within a certain area, the time spent there, or the number of devices moving between areas. The widgets can be configured to show a set of numbers (ie number of devices detected, new devices vs. repeat visitors, etc.), a graph of specified information broken down by time/place, or data tables.
The most basic and fundamental piece of information CMX can provide is visitor count. In Figure 1 you can see the number of detected devices during one just one of the show days. The dashboard gives not only a very clear overview of detected devices, it also shows a comparison of those devices and where and when they’ve been detected throughout the conference.
Figure 1 Visitor count for one of the days
Beyond the fundamental data of total visitors, this information can be shown broken down by building, floor, or zone. Figure 2 shows Read More »
Tags: Cisco Live Milan, Cisco Mobility, cmx, connected mobile experiences, mobility services engine, mse, MSE 10.0, wi-fi
As you’ve no doubt seen from our recent Connected Mobile Experiences (CMX) Momentum announcement, the solution continues to evolve in exciting new ways. As new customers see the potential and expand the number and types of use cases, we want to continue to grow the solution and deliver the most compelling location-based services available.
The one constant through all this continual change is how seeing is believing.
I know the line is overused and typically associated with something someone is trying to make seem just this side of magic. That’s not my intent. CMX isn’t magic. It’s just an intelligent and innovate application of the technology that most businesses do or should have in place. That said, the best way to understand and believe in the potential of CMX is to see it in use.
If you ever get a chance to visit a CMX deployment, including a Cisco Customer Experience Center, CMX Demo Lab, and, coming soon, a CMX On-the-Go Demo, by all means take the time. You will not be disappointed. Read More »
Tags: Cisco CMX Location Services, Cisco Customer Experience Center, cmx, CMX Demo Lab, CMX Deployment, CMX On-the-Go Demo, connected mobile experiences, mobility, TechWiseTV
Have you ever been slaving away at work all day, yet somebody asks, “Where have you been, I have been looking for you all day and by the way, have you seen James?” Well, CMX (Connected Mobile Experience) along with a cool mobile app can tackle those questions and more.
To start, Cisco Connected Mobile Experiences is a solution that lets organizations leverage their existing Wi-Fi infrastructure for business analytics, and transform the way they connect with their mobile end-users. With CMX, we provide the engine for developers to build apps with the Mobility Services APIs that can show where I have been on the floor and a user locator to find out where James has been.
So, what can you do with the CMX Mobility Services APIs? Read More »
Tags: #DevNet, cmx, cmx analytics, connected mobile experiences, internet of things, IoT, IoTWF, mobility, wi-fi
Since the earliest maps, location accuracy has always been important. Just one degree off on the high seas and the seafaring navigator could be landing in Cuba instead of Florida. As we progress from GPS to indoor location, the quality of location accuracy is no less critical.
To define the quality of location, we really need to understand the variables that influence location. This is especially true with mobile devices in the mix.
Quality of location accuracy has three dimensions:
- Location precision
- Refresh rate
- System latency
These three vectors are functions of how well the infrastructure is engineered and how the Read More »
Tags: Cisco, cmx, connected mobile experiences, GPS, location accuracy, mobility, mobility services engine, mse
Technology is a funny thing: it enthralls some, mystifies others. As evidenced by CES and NRF, there is no shortage of gadgets and dashboards these days to help businesses solve their every need. And it just keeps coming.
From an IT perspective, choosing the right tools to solve each technology challenge should involve a full evaluation the merits of feature sets, while balancing the (rapidly shrinking) budget.
But how often is IT allowed to do that anymore? Truth is, the business doesn’t wait. Flanked by consumer-mindset-driven employees insisting on using any tools that suit their fancy (hello, Shadow IT) and visionary execs eager to stay on top of visionary buzz words like Big Data and Analytics, IT often feels squeezed out from getting a seat at the table when driving the business.
The industry is witnessing a shift in IT budgets being moved over to LoB, a clear nod towards the business relevance of digital engagement.
In fact, 44% of mobility initiatives are now either completely funded or jointly funded by Line of Business (LoB) leaders.
Mobility is key. This is a great opportunity for IT to strategize and align to LoB interests to drive programs that allow LoB and IT to win together and successfully deliver business outcomes using technology.
Cisco’s Connected Mobile Experiences (CMX) sits at this sweet spot where the network, traditionally owned by IT, can help LoB with their painpoints: data analytics on customer behavior, statistics for operational optimization, and even customer engagement opportunities. To learn more about how this works, visit cisco.com/go/cmx.
And now, Read More »
Tags: analytics, beacons, BLE, Bluetooth Low Energy, Cisco CMX, connected mobile experiences, customer behavior, mobility, Shadow IT, wifi