The First Cisco Eos-powered Website… for Cisco

It’s pretty standard practice for tech companies to use their own technology.  Commonly called “eating your own dog food,” using your own technology shows confidence in the product, and also allows you to experience exactly what your customers are experiencing.    …Read more.

Posted by Scott Brown on November 04, 2009 at 01:37PM

The Cost of ‘Social’ to Media Companies

There have been a couple public data points (1, 2) recently highlighting the costs some media companies are incurring building their own social media / digital content platforms.  These disclosure have generated blogosphere reactions from disbelief to ridicule, but there …Read more.

Posted by Scott Brown on September 30, 2009 at 11:43AM

Bandwidth Conference Highlights Diversity in Artist Online Strategies

At the Bandwidth Digital Music Conference, top band managers talk with moderator Scott Perry about artists who create direct relationships with fans using social and digital media. The 2009 digital music conference, Bandwidth, just wrapped up at the end of …Read more.

Posted by Chuck Fishman on September 01, 2009 at 03:13PM

GUEST POST: Dummies’ Guide to Cisco Eos

GUEST POST from CMSG intern Shruti Bhat As a management intern at CMSG in the summer of 2009, I knew that I would be part of an extremely talented team building Cisco Eos - the next generation social entertainment platform. …Read more.

Posted by Scott Brown on September 01, 2009 at 09:28AM

WMG, Cisco Press Conference Video & Recap of the Week

Here’s the full-length video of the Warner Music Group, and Cisco press conference held earlier this week.  It’s not quite the same HD experience the live event had, but it gives you an up close view of John Chambers and …Read more.

Posted by Scott Brown on August 14, 2009 at 03:45PM

Cisco Eos, Warner Music Group and the ‘Social Entertainment’ Experience

Warner Music Group announced today that they will be using the Cisco Eos software platform more extensively in their direct-to-consumer initiative delivering interactive, high-value experiences for their artists and fans. As part of this announcement, WMG unveiled new Eos-powered sites …Read more.

Posted by Scott Brown on August 12, 2009 at 10:06AM

Digital Media and Social Media Research

I’m off for my summer vacation after a very poor decision to work 8 months straight without a break. I was just reviewing with a colleague all of the various research and overview presentations I assembled during this period. Essentially …Read more.

Posted by Chuck Fishman on July 24, 2009 at 02:08PM

Online Video Changing the Media & Entertainment Experience

Video is changing the way many of us communicate and digest content. As fans of Michael Jackson rushed online, to reminisce or pay homage to the King of Pop’s famous tracks, his music videos held nine out of the ten …Read more.

Posted by Johanna Fry on July 10, 2009 at 07:09AM

NEW VIDEOS: The Story of the Five Blind Men and an Elephant

Since launching Cisco Eos(TM) at CES in January, we’ve faced an interesting challenge of describing a platform that integrates multiple point technologies (white-label social networking, content management, analytics, etc) into a single, hosted application.  Our challenge is analogous to the …Read more.

Posted by Scott Brown on June 12, 2009 at 06:36AM

Another “Eos”?

Several people have pinged me about the (possibly) new mobile phone from Palm, which may also be called “Eos.”  Just to set expectations:  there is no connection between Palm’s efforts and the Cisco Eos(TM) software platform. What this highlights is …Read more.

Posted by Scott Brown on May 01, 2009 at 11:59AM

Cisco and Hollywood: Partnership that Makes Sense

Yesterday (and I must admit my source for all of this is Twitter feeds), my very good friend Ross Levinsohn was speaking at AlwaysOn OnHollywood.  During his talk (again according to my #onhollywood Twitter feed), he mentioned that Hollywood needed …Read more.

Posted by Dan Scheinman on April 29, 2009 at 03:01PM

Strategy Analytics:  Assessment of Cisco Consumer Strategy

Finally found time to disconnect my IM, email, phone, etc and sit down at my new, self-proclaimed office to play catch up on some reading.  I eased into the afternoon by reading David Mercer’s new report looking at the Cisco …Read more.

Posted by Scott Brown on April 28, 2009 at 08:43AM

It’s the Content, Stupid

In 1992, James Carville (the Ragin; Cajun) hung a sign in Bill Clinton’s presidential campaign office to remind everyone of the core message of the campaign:  “It’s the Economy, Stupid.” It was a simple but important reminder to the team:  …Read more.

Posted by Scott Brown on April 03, 2009 at 10:09AM

What’s the point of Twitter?

I was in NYC last week talking to a number of media-company marketers, and journalists covering the media industry. Inevitably the conversation turned to Twitter and its more recent, explosive growth outside of Silicon Valley. Most interesting to me was …Read more.

Posted by Scott Brown on March 13, 2009 at 03:18PM

Large Social Sites = Frequent Design Changes and Occasional Outages

I have told you in previous posts that I maintain a band in my off work time, and that our band uses a myriad of different digital music sites as platforms to reach audiences, again just a few we use …Read more.

Posted by Chuck Fishman on March 10, 2009 at 05:30PM

Cisco Eos™:  What’s in a name?

We’ve received a lot of questions about the name “Cisco Eos” since launching the platform: What does Eos stand for?  Where did the name come from?  Etc.  Let me try to answer some of those questions here: Cisco Eos is …Read more.

Posted by Scott Brown on January 21, 2009 at 03:35AM

Commentary on Cisco Eos

Forrester’s Jeremiah Owyang has a good, fair assessment on Cisco Eos at his web site Web Strategy by Jeremiah. He’s got a good point: as our research has indicated that community deployments are only 20% technology and the other 80% …Read more.

Posted by Scott Brown on January 07, 2009 at 10:17AM

Hello World!  Introducing the Cisco Eos™ software platform

This morning CMSG announced the availability of the Cisco Eos platform.  Cisco Eos is a platform for media & entertainment companies to create, manage and grow online communities around their content.  (For example, online communities built around your favorite sports …Read more.

Posted by Scott Brown on January 07, 2009 at 05:00AM

The Tale of Two Communities – Building a Better “Community”

Everybody seems to want a “community” today.  Media companies are no exception and many are looking to building “communities of content” that allows their fans to interact with and around their content. There’s already a healthy market conversation going on …Read more.

Posted by Scott Brown on January 02, 2009 at 03:12PM