Cisco Live Amsterdam 2026 is almost here, and as always, I’m looking forward to welcoming customers and partners from across the region, and across the globe to our flagship EMEA event. Cisco Live is always an important moment, and this year, Cisco Customer Experience (CX) has an extremely strong presence planned. We are focused on helping customers turn technology into measurable business outcomes through services, automation, and AI, alongside our partners.

Why Cisco Live Matters

Cisco Live is more than a conference. It’s where customers, partners, engineers, and leaders come together to share ideas, learn from one another, and explore what’s next. For me, the most valuable part of Cisco Live is the opportunity to connect —listening to what’s working, understanding where challenges remain, and collaborating on how we can continue to deliver value.

And let’s not forget that Cisco Live is a lot of fun! Bringing the best and brightest minds together from across our industry is both exciting and humbling. Working with all of you to help shape the future is really something very special and I get to participate in so many activities with many of you throughout the week. Let’s take a look at some of the incredible activations our team has planned for 2026 in Amsterdam.

CX Sessions Across the Week

Cisco Customer Experience has a comprehensive lineup of sessions throughout Cisco Live Amsterdam 2026, spanning Center Stage, Product or Strategy Overview Sessions (PSO), Customer Success Theater, Technical Solutions Clinic (TSC) Theater, and Lightning Talks.

Plus, I will join Jeetu Patel, President and Chief Product Officer, Cisco; Gordon Thomson, President, EMEA, Cisco; and Ralf Huebenthal, Global Head of IT Platforms, Nestle in the Keynote “What’s Next, Starts Now!” on Tuesday, February 10. You can add that session to your schedule now if you’d like to join me.

This year’s CX sessions focus on areas I hear about most often from customers, including:

• AI-powered support and operations with Cisco IQ
• AI-ready and resilient data center infrastructure
• Automation, AIOps, and Services as Code
• Sovereign Critical Infrastructure for highly regulated environments
• Digital resilience, observability, and security

I’m particularly excited about our Center Stage sessions, including:

• Your AI Superpower: Experience Cisco IQ, the Next Evolution in Services
• Leading Better with AI: Turning Insights into Action

You’ll also hear directly from customers, including how organizations such as Intesa Sanpaolo and AIDA Cruises are modernizing complex environments and accelerating outcomes with Cisco CX.

Please do explore the Cisco Live Session Catalog and build an agenda that reflects your priorities. In fact, I can make it easy for you to sign up today for our Center Stage,PSO, and Customer Success Stories sessions using this search link. If you’re going to be in Amsterdam next week, add these sessions and join us for a great discussion.  .

Explore CX in the Cisco Showcase and World of Solutions

Cisco Customer Experience will have a simply amazing presence in the Cisco Showcase and across the World of Solutions, offering many opportunities to engage with our teams and experience CX solutions firsthand.

At our demos, you can explore more on:

• Digital Resilience
• AI-Ready Data Centers
• Future Proof Workplaces
• Secure Global Connectivity

We have team members standing by to walk you through all of these in the World of Solutions.

Cisco IQ in Action

Cisco IQ is a key focus of our CX presence this year. Across sessions and demos, we’ll show how Cisco IQ enables smarter support, faster insights, and more efficient operations—helping customers move from reactive approaches to more proactive and predictive models.

If you’re attending Cisco Live Amsterdam, be sure to stop by the Cisco Customer Experience area in the Cisco Showcase to explore Cisco IQ via a demo and see how a unified, AI-powered services and support experience can help your organization operate more effectively.

Technical Solutions Clinics Area (TSC) Onsite

Take advantage of a unique opportunity to meet with over 50 technical experts in our Technical Solutions Clinics and expert-led technical sessions focused on troubleshooting, automation, and AI-enabled support. Our Cisco Customer Experience Technical Assistance Center (TAC) experts will be on hand to help answers questions and solve your IT challenges. For many customers and partners, these conversations are among the most valuable of the week—practical, technical, and directly applicable to real-world environments.

CX Activations and Sweepstakes

In addition to sessions and demos, Cisco Customer Experience will host several on-site activations designed to make your Cisco Live experience both engaging and rewarding.

• CX Big Wave Sweepstakes
  As you explore CX demos and attend sessions, you can participate in our sweepstakes for a chance to win prizes.
• Catch a wave with Cisco Customer Experience
  Visit the CX Connections Lounge and ride our virtual surfboard. Share your surfing photo on social media for another entry into the CX Big Wave Sweepstakes.

Be sure to download the Cisco Events App to stay up to date and participate in CX activities during the event.

Celebrating Customer Success and Community

One of the highlights of Cisco Live is the opportunity to celebrate Cisco customers. Throughout the week, we’ll recognize customer achievements through Customer Hero Awards, customer success sessions, and community discussions that reflect the diversity of our customers and the teams supporting them. Don’t miss the customer awards ceremony on Monday, 9 February at 4 p.m. CET. Add it to your schedule today and I’ll see you there!

I Look Forward to Seeing You in Amsterdam

Cisco Live Amsterdam 2026 will be a full week of learning, collaboration, and connection. I look forward to meeting many of you in sessions, in the Connections Lounge, and across the World of Solutions.

See you in Amsterdam.