By Lisa Garza, Cisco Service Provider Marketing, Mobility Solutions
When we first started developing Cisco Connected Mobile Experiences several years ago, we had a vision that carrier-grade Wi-Fi could change how we interact with public environments. We knew that the rich information that Wi-Fi provides indoors could enhance our experiences while shopping, watching sports, attending conventions, going to museums, and seeing shows.
It is so exciting to see this vision coming to life all around us. One of the latest examples is the beautiful Stary Browar Mall in Poznań Poland. Stary Browar is more than a mall. It’s designed as a 50/50 combination of art and retail space, and the two come together to provide a unique shopping experience that can’t be found on the Internet.
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Tags: Cisco, Cisco Connected Mobile Experience, Cisco Mobility, connected retail, future of retailing, innovation, mobility, Service Provider, softnet, stary browar, wi-fi
When it comes to software-defined networking (SDN), much of the buzz is on reducing networking complexity and costs. Those are good but can SDN help you make money along with saving money?
Simply, yes! Here are three ways we can look at achieving that:
- Repurpose existing services onto a SDN making them more flexible at a lower cost – you can achieve higher margins and/or expand your market reach. Read More »
Tags: Cisco, flexible architecture, quality of service, Service Provider, software defined networking, white paper
Cities around the globe are beginning to build out new digital services such as smart lighting, traffic, waste management and data analytics to reduce costs, tap new sources of revenue, create new innovation business districts and improve the overall quality of urban life. The previous blog (“How to Make Money from Smart Cities”) identified the great opportunities for the technology vendors and partners to help to create and operate these digitally smart cities of the future.
The Cisco Smart City Business Architecture identifies a set of essential requirements in a number of different business layers essential for delivering and operating a successful smart city initiative. In order to measure this opportunity, we developed a detailed economic model based on the business architecture. We chose Seattle in the USA as a representative city, with roughly 3 million people in the greater metropolitan area, to quantify the potential opportunity available to technology providers. Our model smart city initiative included covering 30 per cent of the city area with a Wi-Fi network and four key smart city solutions -- traffic incident management, smart lighting, smart parking, safety & security. In addition, we included the technology platforms, operational capabilities, and services in the Smart City Business Architecture. All of the services and solutions were modeled as managed services, generating an annual revenue stream to the provider. Read More »
Tags: Cisco, mobile, monetization, public wi-fi, service providers, Smart Cities, wi-fi
By Paul Claussen, Director, Product Management, Cloud Applications, Cisco Service Provider Video Software and Solutions
If there’s one constant, in the need to compete more effectively against the growing roster of over-the-top (OTT) video providers, it is the need to move services and products to the consumer marketplace more quickly.
Think about it: Every provider of an over-the-top service, video or otherwise, grew up on broadband. Even their “legacy” components were born, originally, on Internet Protocol. Netflix, Amazon/Love Film, iTunes, Break Media — all of them are, in essence, broadband natives. Read More »
Tags: 4k video, Cisco, cloud, Customer Premise Equipment (CPE), IBC, OTT TV, reference design kit, service providers
Written By Christelle Gental
The IBC (International Broadcasting Conference) opens again in Amsterdam this autumn with Cisco demonstrating advanced solutions that push the envelope of new technologies offering Service Providers new and innovative services to their customers whilst reducing the costs in delivering these advanced services utilizing newer infrastructure architectures.
Cisco’s report on the growth of Internet traffic (the VNI Global IP Traffic and Service Adoption Forecast) declares that by 2018, the world will reach 2.5 trillion Internet video minutes per month. That’s 5 million years of video will cross the Internet each month. The quality of video is also increasing, with 4K video technology now becoming available. Soon this will become mainstream as video Service Providers are gearing up toward providing HEVC across all delivery platforms -- cable, satellite and broadband.
It isn’t just the high resolution services that are changing; the demand from customers to view their content on more and more devices, with differing formats and a more ‘personalized’ experience, is still prevalent. New trends are also starting to emerge. The Internet of Everything (IoE) is an exciting new market for Service Providers to explore and leverage to provide innovative new services outside the traditional delivery of video. Cisco have been at the forefront of the IoE revolution, with John Chambers predicting that IoE will have a significantly greater effect on people’s lives than even the internet has done!
As services provided to customers change, so do infrastructures. An example is the move from large private data centres to Read More »
Tags: 4k, broadcaster, cloud, hevc, ibc 2014, Service Provider, video, videoscape, virtualization