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Get Your Partner ‘Perks’: Log in to Cisco.com

Remember the ad slogan, “Membership has its Privileges”? The same rings true for Cisco partners.  When you log in to Cisco.com, you’ll find content specifically created to help you learn, sell, and promote your brand as a Cisco partner.

When you log in, you’ll see we enhanced Partner Central (which contains information on certifications, specializations, offers, incentives, and more) and have also greatly expanded partner content throughout the Architecture and Product areas of the site.

When you see, for example, the “For Partners” tab at the top of a page, or “Partner Resources” along the left side of a page, click and log in to access partner content for a specific area, product, or service—including sales guides, marketing and demand generation campaigns, and competitive information.

We also offer an additional experience when you visit the “Support” and “How to Buy” sections of the site (you must be logged in as a partner for access). There you’ll find valuable links to partner-only tools and content—including content that is specific to you as an individual, if you have taken advantage of the MyCisco Workspace.

This video gives you a brief tour of Cisco.com and what’s available to you when you’re logged in as a partner.

Here are some helpful tips to keep in mind when you visit Cisco.com:  Read More »

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Child Makes ‘Networking History’ (Translation: We’re Acquiring Meraki)

Did you hear the one about the pre-teen who installed a switch and some wireless devices in under ten minutes? And did I mention he is a regular kid? Okay, maybe an online gamer, but definitely not a member of his school’s computer club.

Maybe I made that up. But then again … I am talking about the power of Meraki. This cloud networking leader is all about making it simple to manage wireless, switching, and security solutions from the cloud. And, in case you missed it, Cisco announced its intent to acquire them for $1.2 billion on November 19.

For our partners—and our customers—this is good news. Read More »

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The Next Evolution of Cisco’s Cloud Partner Strategy: Cloud and Managed Services Program

As the trend for delivering technology as a service continues, now more than ever, partners must evolve their business to support the demand for new consumption models such as cloud and managed services.  In order to support our partner’s evolution, Cisco continues to evolve our Channel Partner Program to help partners profitably monetize the cloud and managed services opportunity.

In September, we announced an evolution of the Cloud Partner strategy to bring data center infrastructure and cloud into the mainstream of our partner program with the introduction of the Cisco Master Cloud Builder Specialization.

Today we are pleased to announce the next phase of our Cloud Partner strategy. Read More »

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Top-Notch Network Assessments: The Simple, Affordable, and Fast Way to Build Your Business

Virtual assessments made easy

When we renovated our kitchen, one of our top priorities was upgrading to gas appliances. The first step was to have the gas company determine if our current gas line could handle the extra load of a restaurant-grade range.

The same pre-implementation assessment is highly recommended, if not required, before adding a bandwidth-intensive product to a network.  Let’s use Cisco TelePresence as an example. 

You bring a customer to a live TelePresence session. They are wowed. They immediately see the benefits of a face-to-face meeting, and they are sold on how the TelePresence investment can pay for itself in a short period of time with the elimination of travel expenses alone.

They are ready! But is their network?

As your customer’s partner and trusted advisor, it’s your job to find out. An assessment of their network helps you mitigate risk by determining quickly what upgrades are required to ensure a successful implementation. It also helps you customize the solution by adding features and functionality that can help your customer—customization that might not have been identified without an analysis.

On the flip side, an assessment takes time. It costs money. It requires people, travel, and expertise. These things add up and can quickly eat into your profits.

Presidio Networks, however, found a way to accelerate the process. Read More »

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Don’t Even Think of Selling to Executives Without Understanding this First

This post is part of a new series we’ll be featuring from David McNicholas, Director of Strategic Business Development at Comstor US. Comstor is a recognized global leader in Cisco product distribution and an established provider of networking and advanced technology solutions. David is a recognized keynote speaker in the field of the financial impact of technology and executive strategic selling—and the creator of Executive Relevance Selling (ERS), a Cisco endorsed program (more on that below). David has trained and consulted data center, contact center, customer service operations professionals and specialists, as well as Fortune 1000 Executives all over the world on this methodology and discipline.

In my previous blog, I discussed the demise of solution selling due to the New World Sales Era of an investment-centric market. I put a stake in the ground that selling efforts must be driven to and at the executive level. To achieve this, you must be able to “improve business processes that drive the executive agenda defined by hard cash flows.”

But how do you know you’re experiencing the New World Sales Era? Have you heard any of these statements from customers? “We’ll make do with what we have.” “It’s not in the budget.” “Times are tough; we are not spending any money.” “I’m not the only decision maker anymore.” If so, you’re clearly selling in this new era.

Today, the business side of organizations is driving more and more IT decisions, while almost all IT decisions must be approved by top management to get funding. As a result, you must be able to get to the heart of the matter, which is (again):

“Improving business processes that drive the executive agenda defined by hard cash flows.”

To fully understand this definition and what it means to drive the sale at the executive level, we must first have a foundational understanding of corporate top management.  The foundational executive attribute you need to very clearly understand to get started on selling to executives is fiduciary duty.  Read More »

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