Cisco Blogs


Cisco Blog > Partner

Using These Marketing Tips Can Mean Big Business

It’s always interesting to me when someone says they only really use social media. I wonder if they realize what they could be missing. Only relying on the virtues of social media in today’s business world is a big mistake. It’s not only social we should be keeping up with and focused on when it comes to marketing best practices. We need to continue to embrace the evolution of other tactics in addition to social. These underrated tactics compliment social and are just as important in the B2B world.

Maximize your marketing time by committing to these 3 techniques:

  • Content marketing
  • Search engine optimization
  • Email marketing

Content Marketing

Content marketing focuses on two things: Creating unique content that is appropriate for your target audience and broadcasting and amplifying that content across the internet. Having a blog is a perfect way to house your original content. Being creative will help promote your content and help you scale across social media platforms. One way to be creative is to incorporate video into your content strategy or even create a Screencast to illustrate your point.  https://www.screenr.com is a great site to help you produce screencasts to help educate your audience. Content curation is also important. Check out www.Storify.com which helps to collect and share what people are saying all over the web. And www.onlywire.com which can help you post to up to 50 social media sites at once.

Search Engine Optimization

The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo! And, although these search engines do a good job, you need to optimize these sites to work better for you. The right Search Engine Optimization (SEO) can net you thousands of visitors and increased attention while the wrong one can hide or bury your site deep in the search results where visibility is minimal. www.googleanalytics.com is just one tool that can help you gather customer insights and improve engagement with your customers. Enter the name of your business in a search engine and see what comes up. If you aren’t happy with the results, you need SEO.

Email Marketing

Email marketing can be a low-no cost option for reaching a large number of people. Although the average open rates for broadcast email campaigns are very low on average, with the right subject line, content, and offer you can increase your chances of success substantially. For every $1 spent, $44.25 is the average return on email marketing investment. (Experian 2012) And according to a study by Exact Target (2015), 77% of consumers prefer to receive permission based marketing communications.  44% of email recipients made at least one purchase last year based on a promotional email (http://convinceandconvert.com/).

Here are a few tips to keep in mind.

  • Ensure your subject line captures attention and keep it short. Subject lines fewer than 10 characters long had an open rate of 58%. (Adestra July 2012 Report).
  • You should also add social sharing links to your company’s sites as emails that include social sharing buttons have a 158% higher click-through rate. (GetResponse).
  • Interestingly, the timing of your emails can make a difference as well. Emails sent on a Monday had the highest revenue per email. (Experian 2012 Q4 Email Benchmark Report).
  • Personalization is probably the most critical element of ensuring a high response. Address the email to the recipient using their name and include a personalized subject line. Personalized subject lines are 22.2% more likely to be opened. (Adestra July 2012 Report) The more customized and personalized the content, the higher the response rate. There are inexpensive tools on the market to help accomplish this.

Read More »

Tags: , , , , ,

It’s All About Connections

Last week I had a chance to spend time with some of our Cisco Partners at the 2015 Best of Breed Conference in Orlando. The conference focused on the disruptive technologies that are transforming our business landscape and what leaders can do to both embrace these changes and innovate to retain – and capture – market share. I really enjoyed Jeremy Gutsche’s keynote “Better and Faster: The Proven Path to Unstoppable Ideas” and Robert Faletra’s interview with Cisco CEO Chuck Robbins.

What really struck a chord with me was during Logicalis CEO Vince DeLuca’s keynote. Vince shared his insights on how the rapid changes in IT are dramatically impacting engagement models with customers and partners.

Logicalis Slide

(image shared with permission)

The Logicalis survey of CIOs shows what we’ve seen in the industry for a while now: Budgets and decision making are steadily shifting to the line of business (LOB) and more purchases are being made outside of IT.

The statistic that really jumped out at me is that 66% of CIOs surveyed report that the IT department is responsible for managing LOB-purchased technologies and services. My take-away on this is that IT doesn’t always participate in the strategic discussions, but they are still accountable for the management of these decisions. If these business decisions complement their IT environment, great; if not, it’s their headache to figure out.

Read More »

Tags: , , , , , ,

Cisco Partner Weekly Rewind – October 16

Partner-Weekly-Rewind-v2

Each week, we’ll highlight the most important Cisco Partner Ecosystem news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

The Channel Company Presents Annual Best of Breed Event in Orlando

Our own David Durham was feeling nostalgic and decided to stop by the Partner blog this week. The reason? He was covering the Best of Breed Conference in Orlando.

Cisco CEO, Chuck Robbins was there to deliver a keynote, field questions, and chat with partners:

There was plenty more to keep David busy throughout the 3-day event that kicked-off Monday, but don’t take my word for it, check out David’s highlights – and be sure say hi in the comments.

The Power Of Partnering: Microsoft Recognizes FlexPod Partner Innovation

We always love having new bloggers step in and contribute. This week it was Ed Cho’s turn to make his debut. In his post, he talks about five years of partnering with NetApp, and some important updates around Microsoft Private Cloud with Flexpod and Microsoft SQL Server 2005 Migration.

He also takes a second to look back on some memorable Microsoft Partner of the Year Awards. Make sure you check out his blog and drop him a welcome note or provide feedback in the comments.

As always, let us know what you think of the blog. Feedback from partners, especially around partner programs, is vital for Cisco to keep producing programs that work for all of us.

Good Reads

Read More »

Tags: , , , , , , ,

The Power Of Partnering: Microsoft Recognizes FlexPod Partner Innovation

Cisco is proud to celebrate its five years of partnering with NetApp in delivering unprecedented value to customers with the FlexPod integrated infrastructure solutions. This innovative collaboration has helped simplify and modernize enterprise IT so that organizations can achieve better business outcomes. In its first five years, FlexPod has experienced incredible growth, generating shared revenues of $5.6 billion. And today, more than 6,300 customer organizations and 1,100 partners worldwide have experienced how FlexPod lets them reimagine what technology can do.

The power of partnering with NetApp was further validated when Cisco and our partners were recently recognized as Microsoft Partners of the Year in two categories with integrated solutions built on FlexPod.

image2image1700w

(L: Satya Nadella, CEO of Microsoft, shares a special moment with Rick Snyder, SVP Americas Partner Organization at Cisco, at the 2015 Microsoft Worldwide Partner Conference in Orlando R: Jennifer Hewlett, Director of Global Technology and ISV Partner Marketing at Cisco receives the Microsoft Partner of the Year Award from Phil Sorgen, Corporate Vice President—WW Partner Group at Microsoft.  )

First, Cisco, NetApp and Dimension Data received Microsoft’s Partner of the Year Award in the Modern Data Center, Customer Focus, category for the work in creating the Zero Touch solution at ING Direct. Cisco, NetApp, Microsoft and Dimension Data teamed to create a fully integrated solution that enables ING DIRECT to meet its customers’ online needs by speeding the release of new products to market and never having to take any banking application down ever again. The solution implemented was Microsoft Private Cloud on FlexPod—a computing, networking, and storage solution developed by Cisco and NetApp.

Additionally, Cisco partner, Scalability Experts, was named the Microsoft Data Platform Partner of the Year for the amazing results attained with the SQL Server 2014 on FlexPod at Iforium.  For example, after testing up to 50,000 concurrent users of Iforium with the Flexpod Data Center for Microsoft Private Cloud, Scalability Experts found 208% faster transaction response times and 250% faster page response times which are impressive results especially when considering that a few millisecond differences in response times can mean the gain or loss of millions of dollars

Read More »

Tags: , , , ,

The Channel Company Presents Annual Best of Breed Event in Orlando

I’m back! Back on the Cisco Partner Blog for the first time in a fe#BoB15 Orlandow months, and back in Florida for the first time in a few years. I spent the early part of this week in Orlando at the Best of Breed event. As the weather has shifted to distinctly more “fall-like” back in North Carolina, it was nice to head south for a few days and enjoy a few last gasps of summer.

More importantly, it has been an opportunity to meet numerous influential executives from within the industry. There were many Cisco Partners here at the event and to have the opportunity to speak with them about working with Cisco is always valued. In addition, it’s always interesting to hear their takes on the speakers and information coming out of the event, as the partners are truly the guys on the front line with customers every single day.

CRYou might have seen, from the ongoing coverage of Best of Breed, that our new CEO, Chuck Robbins, was here to deliver the keynote, which was done in an interview style with the CEO of The Channel Company.

Chuck fielded questions about the recent Dell-EMC deal, the Cisco partnership with Apple, and his basketball playing days. Be sure to check out the interview with Chuck and subsequent stories from CRN, including what he forecasts about Apple’s relationship with the channel.

I had several partners tell me this week how happy they were to see Chuck at the event and how it showed them consistent, ongoing commitment to the channel from Cisco. That is great feedback and we are indeed committed to our partners at Cisco. We do understand how important the channel is to our business.

Read More »

Tags: , , , , , , ,