revenue generation marketing

April 23, 2014

PARTNER

CRM Implementation is Crucial for Revenue-Generation Marketing

2 min read

In the last blog on revenue generation marketing, I took some time to discuss how our operational implementation was working at Cisco. As part of that, I shared the four main best practices we discovered during our revenue generation marketing journey. Of course, if you missed that post, please give it a read.

March 6, 2014

PARTNER

Operational Implementation is Crucial for Revenue-Generation Marketing

3 min read

In my most recent blog on revenue-generation marketing, we talked about the alignment of sales and marketing. It is a crucial link for a number of reasons, not the least of which is ensuring that sales and marketing are working toward the same ultimate goal.

February 17, 2014

PARTNER

Marketing Insights on Revenue Generation, Buying Patterns, and the Role of Social

3 min read

Cisco Senior Vice President Karen Walker shares marketing insights with Crimson Marketing CEO Glenn Gow.

December 20, 2013

PARTNER

Alignment Between Sales and Marketing is Crucial for Revenue-Generation Marketing

2 min read

In my most recent blog, I approached the idea of revenue-generation marketing needing to have proof in the pipeline. Of course you can re-read my previous blog, but “no matter how great your strategy may be, you should check the metrics to make sure it’s working” nicely sums it up.

November 27, 2013

PARTNER

Cisco Partner Weekly Rewind – November 27, 2013

1 min read

Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way.

November 15, 2013

PARTNER

Cisco Partner Weekly Rewind – November 15, 2013

1 min read

Every Friday, we’ll highlight the most important Cisco partner news and stories of the week, as well as point you to important, Cisco-related partner content you may have missed along the way.

October 24, 2013

PARTNER

Marketing: A Revenue Generator

1 min read

The business to business (B2B) buying behavior has changed, and roughly 70 percent of the B2B buying process happens before sales even makes contact with the customer. That digital buying journey data can be integrated with customer relationship management (CRM) for amazing insight and the ability to connect with our customers throughout their purchasing journey.