I have just returned from a very interesting and jammed-packed week at Mobile World Congress 2015 in Barcelona. A record 93,000 plus people are estimated to have attended this year’s premier technology festival. Much has changed in the industry over the last year since I reported my observations of MWC 2014. However, what is most remarkable is how the boundaries of mobility continue to expand and morph – everything now seems to be mobile? As such, the show offers a fascinating glimpse into the future of technology and the major social and business shifts that we can expect in the next few years.
The following are my personal observations and extrapolations from the show Read More »
Tags: 5G, business models, Cisco, IoT, mobile, mobile data, mobile devices, mobile networks, mobile operators, mobile world congress, mobility, monetization, MWC 2015, NFV, service providers, small cells, wi-fi
It’s no surprise that wearable devices are increasingly Wi-Fi enabled.
With Apple’s recent announcement of Wi-Fi support for Apple Watch and rumors that Google will bring Wi-Fi capabilities to Android Wear, wireless connectivity will continue to drive changes in the way we work and play. As more employees opt to use wearable devices in their personal and professional lives, the traditional boundaries of the workspace will become more fluid. Read More »
Tags: Android, Apple, Cisco Mobility, Cisco Wi-Fi, Google, wi-fi, Wireless Wearables
On March 2 at Mobile World Congress, Robert Franks, Managing Director, Digital Commerce at Telefónica UK and Cisco’s Kelly Ahuja, SVP, Service Provider Business, Products & Solutions, had a standing-room only crowd as part of the “Personalizing the Consumer Experience” keynote.
During their session, they emphasized how they could understand the consumer as a digital stream of information, not simply isolated pieces of information. That stream of information, combined with in-person location details, can help both service providers and enterprises improve the experience for their consumer customers. Both Kelly and Robert recognized that the data has always been available, but it wasn’t easily accessible. Now Telefónica and Cisco are working together to find ways to use that information to provide a better experience for consumers.
Kelly summarized it well by stating that “personalization is going to be the key to determine the consumer experience.” Audience members agreed with what was said in real-time tweets.
Both Robert and Kelly discussed Read More »
Tags: mobile world congress, mwc, privacy, security, Service Provider, wi-fi, wireless
Cisco’s Connected Mobile Experiences (CMX) solution leverages information from the Wi-Fi network to collect aggregate location data from mobile devices. This can be used to tease out behavioral patterns and trends, which in turn can help businesses make informed decisions on how to improve the visitor experience and boost customer service.
The Mobility Services Engine (MSE) forms the core of the CMX solution. Cisco Live! Milan was an exciting milestone for the MSE development team, as the new version of MSE, 10.0, was officially announced. Among its enhancements are improved scalability and robustness, as well as better monitoring tools. In this blog, we’ll show some real-world examples of what information MSE 10 can provide, as was captured during Cisco Live!.
The New Analytics Dashboard
One of the visible improvements is the redesign of the Analytics dashboard. The dashboard provides reporting capabilities, in which each page can be scheduled at specified intervals to run as a report and be sent to interested parties. Because of this new capability, we now refer to the pages on dashboard as “Reports”.
Each report can have any number of “widgets” – essentially little boxes of information – such as the device count within a certain area, the time spent there, or the number of devices moving between areas. The widgets can be configured to show a set of numbers (ie number of devices detected, new devices vs. repeat visitors, etc.), a graph of specified information broken down by time/place, or data tables.
The most basic and fundamental piece of information CMX can provide is visitor count. In Figure 1 you can see the number of detected devices during one just one of the show days. The dashboard gives not only a very clear overview of detected devices, it also shows a comparison of those devices and where and when they’ve been detected throughout the conference.
Figure 1 Visitor count for one of the days
Beyond the fundamental data of total visitors, this information can be shown broken down by building, floor, or zone. Figure 2 shows Read More »
Tags: Cisco Live Milan, Cisco Mobility, cmx, connected mobile experiences, mobility services engine, mse, MSE 10.0, wi-fi
Have you ever been slaving away at work all day, yet somebody asks, “Where have you been, I have been looking for you all day and by the way, have you seen James?” Well, CMX (Connected Mobile Experience) along with a cool mobile app can tackle those questions and more.
To start, Cisco Connected Mobile Experiences is a solution that lets organizations leverage their existing Wi-Fi infrastructure for business analytics, and transform the way they connect with their mobile end-users. With CMX, we provide the engine for developers to build apps with the Mobility Services APIs that can show where I have been on the floor and a user locator to find out where James has been.
So, what can you do with the CMX Mobility Services APIs? Read More »
Tags: #DevNet, cmx, cmx analytics, connected mobile experiences, internet of things, IoT, IoTWF, mobility, wi-fi