shopper

August 4, 2014

NETWORKING

The Key to Success in Tracking Mobile Devices: Symbiosis, Not Espionage

As a shopper enters a store, the retailer uses Wi-Fi to track her movements, interests, and shopping habits, providing a treasure trove of insight valuable to merchandising and product development...

Retailers Lying Awake at Night – Who’s Next?

In the past few weeks, I’ve received two replacement credit cards. And, no, this does not indicate I’ve done too much shopping! It means that hackers are continuing to target retailers and the bank decided I needed to be protected by new credit card numbers. I’m Carol Ferrara-Zarb, and as the leader of Cisco’s Security Solutions […]

Retail Analytics for an Omnichannel World

Hello, there! My name is Kathryn Howe, and I’m a senior advisor in Cisco’s Retail Industry Practice. I am joining this blog to write regularly on my favorite topic and one of today’s hottest retail trends: Shopper behavior analytics and how they can support omnichannel selling. Your store is probably among those that are collecting […]

January 10, 2014

RETAIL AND HOSPITALITY

Omnianalytics for an Omnichannel World

At Cisco, we’re about ready for the NRF trade show being held in New York on Jan.  12-15. We’re at the show expo on Jan. 13-14, and will be featuring four company thought leaders in the highly popular annual Big Idea sessions. Kathryn Howe, retail senior advisor at Cisco, will be discussing one of the […]

January 9, 2014

RETAIL AND HOSPITALITY

Mobility in the Store – More Dollars, Less Intrusive

We’re rapidly closing in on the NRF trade show being held in New York on Jan. 12-15. Cisco is at the expo on Jan. 13-14, and will be featuring several company...

January 8, 2014

RETAIL AND HOSPITALITY

Understanding the Internet of Everything for Retail

Here at Cisco we are busy getting ready to go to NRF next week, which is being held in New York on Jan.  12-15. Cisco is at the show expo on Jan. 13-14, and will be featuring four company thought leaders in the annual Big Idea sessions. I asked Lisa Fretwell, customer solution director at […]