Indoor Wi-Fi Location and Beacons: Better Together Part 2
Location-based services have been getting a lot of attention lately and people are increasingly
Sales
Using Ongoing Marketing to Nurture Leads: Do You Know What it Takes to Get to “Yes”?
When I started in my sales career many years ago, I didn’t have the luxury of an established client base or a robust CRM package that reminded me who to call. I didn’t have a marketer funneling leads to me or setting up appointments on my behalf.
Indoor WiFi Location and Beacons: Better Together
In just two years, indoor location technology has taken off and attracted a lot of buzz across
The Secret Formula for Success: Leveraging Promotions for the Win-Win
Last Saturday, I spent a few hours scouring department stores for “that just right pair of black flat shoes” needed for an upcoming networking event. On the third stop, there was a large sign reading “Buy One – Get One Half Off”. Now, I didn’t NEED
Setting the Stage for the Cisco Mobile Workspace Solution with Citrix CVD
The times keep changing: first there were devices, then there were apps, and
Explosive Growth in Mobility and Location-based Marketing
It’s exciting to watch the explosive growth of mobile and hyper local based services. Mobile
Mobile Marketing & Location Context @ ClickZ New York 2014
Digital Marketing Executives, trade press and specialist companies gathered in New York this
Mobile Marketing @ SES Jakarta & WiFi based Location Context
SES ( soon to be called ClickZ) hosted a Digital Marketing Conference in Jakarta this week which is the meeting point for digital marketing and advertising professionals in the AP region....
Sales and Marketing in the Age of the Customer
Several members of my team participated in this month’s Forrester Sales Enablement Forum, an annual conference where sales enablement professionals from around the world gather to discuss industry trends and best practices. This year’s theme: Drive