sales
Indoor Wi-Fi Location and Beacons: Better Together Part 2
2 min read
Location-based services have been getting a lot of attention lately and people are increasingly curious about how Wi-Fi and beacons play together...
Using Ongoing Marketing to Nurture Leads: Do You Know What it Takes to Get to “Yes”?
4 min read
When I started in my sales career many years ago, I didn’t have the luxury of an established client base or a robust CRM package that reminded me who to call. I didn’t have a marketer funneling leads to me or setting up appointments on my behalf.
Indoor WiFi Location and Beacons: Better Together
3 min read
In just two years, indoor location technology has taken off and attracted a lot of buzz across industries, from retailers to healthcare. But...
The Secret Formula for Success: Leveraging Promotions for the Win-Win
3 min read
Last Saturday, I spent a few hours scouring department stores for “that just right pair of black flat shoes” needed for an upcoming networking event. On the third stop, there was a large sign reading “Buy One – Get One Half Off”. Now, I didn’t NEED two new pairs of shoes, but after finding those black flats and a pair of sandals, you would have been hard pressed convincing me otherwise.
Setting the Stage for the Cisco Mobile Workspace Solution with Citrix CVD
5 min read
The times keep changing: first there were devices, then there were apps, and today, if you don’t develop a strategy for enterprise...
Explosive Growth in Mobility and Location-based Marketing
2 min read
It’s exciting to watch the explosive growth of mobile and hyper local based services. Mobile location based services and marketing is...
Mobile Marketing & Location Context @ ClickZ New York 2014
1 min read
Digital Marketing Executives, trade press and specialist companies gathered in New York this week for the latest ClickZ...
Mobile Marketing @ SES Jakarta & WiFi based Location Context
3 min read
SES ( soon to be called ClickZ) hosted a Digital Marketing Conference in Jakarta this week which is the meeting point for digital marketing and advertising professionals in the AP region....
Sales and Marketing in the Age of the Customer
2 min read
Several members of my team participated in this month’s Forrester Sales Enablement Forum, an annual conference where sales enablement professionals from around the world gather to discuss industry trends and best practices. This year’s theme: Drive growth with a 21st-century selling system, centered on strategies for surviving and thriving in “the age of the customer.” […]
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